News Marketing: The top ten display positions after the stock release

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News marketing has become one of the most important work in the enterprise marketing work, many business planning managers will be planning news points every week, soliciting contributions to do news media dissemination, they also professional to this work is called PR, but the author small Ma Ming marketing agency project manager Ma Shan in the implementation of a number of news marketing projects, found that many project managers do not know the network news dissemination channels, at least not all know the network news release can be displayed in all locations.

Some planning managers are transferred from the marketing department, not quite understand the media, some marketing director under the brand planning, the display of the media can be clearly seen, and network news can not, this is a new thing for them. In fact, some professional network marketing may not be able to spread the network of all the channels of communication, that is, all the entrance to the news show can be said all, the following author small Ma Ming marketing organization Ma Shan summed up this issue for everyone's reference, but also hope that the industry to further improve the people.

1. Media entrance

The media's own news portal, which is the easiest to understand, is a communication portal known to all. For example, a news release to the Internet news Channel in China, when you enter the Internet Information List page can see this news, of course, through the recommended way to let the news to the top of the channel or home page, but the planning manager must understand this recommendation on the one hand needs the news is high, on the other hand is to pay the recommended PR fee.

2. Relevant News entry

I believe we often browse the Internet news, the word is not unfamiliar to the relevant news, when we pay attention to Fang was paved the news, in the news below can see "related news" a column, all is related to the Fang news, we browse several more, to this matter the ins and outs of the story is clear.

3. Recommend News entry

Recommend news and related news similar, also displayed in the news terminal page on the left or below, but also some will be placed at the beginning of the news, this column is the first recommended by the frequency of important news, no recommended news in this column no show, this is also a lot of companies willing to recommend for the news and pay more public relations costs. Small Ma Ming Marketing organizations to customers do news marketing program will appropriately arrange some news recommendations of the launch, so that the spread of strong and larger.

4, News source display

The above three points are the media itself spread, news source display is the search engine spread, high-quality media release of the news, will be Baidu, Google, 360 searches, search and other mainstream search engine of the news engine included, when the user through the search engine news search Related keywords back to show in the search results. Use news sources to search for news users are more people in the industry and media, they have the ability to spread again, so news source display is a news dissemination of an important way.

5, the latest information display

We search for certain keywords, usually in the search results of the home page to display the latest relevant information, the relevant information is generally displayed is the new release of the news, there are forum information. Small Ma Ming Marketing agencies to the project to arrange more experienced media consultants, to understand which sites can be displayed in the latest information, so that the promotion of the customer multiplier effect.

6, search the Web display

In addition to news sources and the latest information on the display, the news will be displayed in the search page results, is the most commonly used search, which is generally known. General press release, there will be a Web page included, unless very special sites, such as more pictures of fashion sites, new channels have not been included in the search engine channels.

7, News reprint display

When the news is relatively large news source website released, if the quality of the news is very good, news is very strong, there will be a lot of media reprint, all reprinted media have a transmission as the first introduction. However, the general commercial news reproduced very little, need to have major news events, or have important people to participate in the activities of news, or reprint can be met.

8, the Forum blog reproduced display

Good news, not only has the website media will reprint, the blog, the discussion he also has the reprint, some Netizen has edited the news content to the micro-blog publication, also constitutes the reprint effect. This reprint mainly lies in the news bright spot, has the bright spot news to have many kinds of reprint, this to the news plan request is high.

9, picture Search show

General news will be with some pictures, images will be indexed by search engines, when people search for pictures can be accessed by clicking on the news map to visit the news, image search is also an important dissemination of the entrance, this concern less people, small Ma Ming consultants will be aware of the customer's news map, Because it can improve the display of news and the number of visits.

10, news editing station entrance

Friends who often surf the internet may notice a kind of website itself does not send the news, but collects other website's news, resembles the search engine's news engine, but the table of contents form, after clicking the news title still will jump to the press release published media, the author small Ma Ming Ma Shan This kind of website is called the News gathering station, can also call the news directory station, like the net is a typical representative of this kind of website.

You may be surprised to find that a press release soon rolled down, unexpectedly have so many display entrance, in fact a successful press release will have a lot of spread window, but not every news will have so many display entrance, successful press releases need to focus on high topic, high-quality Media, And the right time to put it in the right forum, which is not very simple, requires an experienced media advisor, or a responsible project manager.

Engaged in network marketing work for nearly a decade, although not too good at summing up, but still can extract some noteworthy content, this is the small Ma Ming marketing agency project manager Ma Shan according to their own experience summed up the top ten show position, perhaps more, content for reference, Have more questions to small Ma Ming official website Consultation Online QQ83138237, also may call: 010-56135677 interacts with the author.