Online media marketing should include free media

One of the surprising signs of self entry into the advertising world is the increase in free marketing opportunities for large and small businesses. If you look at the situation before online marketing and media marketing, you will know that the vast majority of businesses have little choice but to talk to the media gatekeeper, who directly controls the users and target teams who are in contact with the information. For the vast majority of enterprises, they do not have the ability to engage in mass communication activities.

Now, free advertising has once again gained a greater share of the marketing market. You have SEO, social media marketing, indoor emails, blogs, RSS feeds, all of which give your brand and marketing products a chance to be posted on the web for public awareness. Now, I can say that freedom is because it doesn't include insertion orders or media investment.

But as a media planner and purchaser, should we ignore this opportunity because it doesn't cost money? Do we feel shy about free advertising positions? Of course not, we like the free advertising position. We call it "value-added advertising position." If a website says that they have a slideshow area and says you can set up an ad, would you do that? Of course you will.

Before you develop, there is an important strategy: Use your domain name to develop short URLs and redirect them to track links. This way, in the link you don't need to show long url.--your site. How many times have you seen an ad but come back and don't remember it? How about Word-of-mouth marketing? For big businesses, they have a lot to do at the same time. Develop banner ads and put these banner ads in the relevant locations. Develop a special area called "Our advertising campaign" on the Web site so that people can easily find banner ads, services and landing pages.

Facebook. Do you have a label on your fan page, do you tell the followers that they can check all of your ad campaigns in a specific area of the banner ad?

--twitter. Do you have a lot of coupons, white papers, reports, videos, etc.? During the campaign, did you develop a series of interested Twitter messages? Do you tell the followers that they can view the "ad campaign" area of the site?

YouTube. Publish video ads on YouTube to promote all of the things mentioned above. Are you a business-to-business? Make sure your tracking link is in the YouTube description.

--slideshare. Promotional complex or business-to-business products? Have you posted a post to the SlideShare website? As with the YouTube site, you can do so.

--docstoc. Do you publish charts, images, etc. of advertising activities to the DOCSTOC website? Docstoc is like YouTube in PDF format. You can use all kinds of links in PDF format.

--flickr. From Flickr, my company got a lot of business-to-business traffic. I put charts, images, and other things in them, and they pop up in Google image search. Why not put your product profile, table of contents, flags, etc. here?

--Blogs. Is your campaign highlighted in your blog? Announced in the corporate blog Campaign news, and in the banner Ads link landing page.

--Event Calendar. Is your promotional event posted to the event site? Why not confabb.com, eventful.com or even Craigslist's event channel to increase network conferencing, user group demo, etc.?

--Commodity marketing. There are a lot of commodity marketing websites such as EzineArticles.com, where you can release news and introduce products.

-Indoor email. You can create a one-stop email for the media-planned email campaign, which can be used as part of your indoor list?

--Employee email. For example, if you are a business-to-business enterprise with 1800 employees, and each employee sends an average of 10 e-mails a day and has 1.8 e-mails in the morning, do you want to affect the user in this way?

--seo you can continue to keep landing pages, but you can add SEO services. Make sure you use fixed network analytics tools such as Omniture, Unica Netinsight, Google Analytics, and so on to get all the advertising conversions.

(Original: April 13, 2010; Compiling: Song XI)