Oracle buys Cloud Marketing automation and revenue performance management software supplier Eloqua Company

BEIJING, December 20, 2012--Oracle announced today, with leading cloud http://www.aliyun.com/zixun/aggregation/18658.html "> Marketing Automation and revenue performance management software supplier Eloqua (NASDAQ Code: ELOQ) reached the acquisition agreement, the acquisition price of 23.50 U.S. dollars per share, the total amount of about 871 million U.S. dollars. Eloqua's modern Marketing cloud provides best-in-class performance to ensure that every aspect of marketing work is more effort and more effective at driving revenue.

The combination of Oracle and Eloqua is expected to create a comprehensive customer experience cloud offering to help companies transform their way of marketing, sales, support and customer service. The integrated product will enable the enterprise to provide a highly personalized and cross channel unified experience, build brand loyalty through social and online interaction, increase sales revenue by bringing higher quality sales leads to sales teams, and provide best-in-class service at each point of contact.

The Eloqua board has unanimously approved the deal. The transaction is expected to be completed in the first half of 2013, requiring Eloqua shareholder approval, regulatory approvals and other customary trading conditions.

"Modern marketing practices are driving the growth of business income and become a key area of corporate investment today," said Thomas Kurian, executive vice president of Oracle Development. Eloqua's leading marketing automation cloud will be at the heart of Oracle's marketing cloud and will be an important complement to Oracle Customer experience offerings. Oracle Customer Experience offerings include Oracle Sales Cloud, Oracle Business Cloud, Oracle Service Cloud, Oracle Content Cloud, and Oracle Social cloud.

"To achieve an excellent customer experience, we must first understand our customers ' preferences and provide a highly personalized purchase experience," said Joe Payne, chairman and chief executive of Eloqua Corporation. We look forward to working with Oracle to speed up the pace of modern marketing revolution and help our customers to achieve the transformation of marketing, sales, support and customer service.