Professional SNS Horizon Network: Enterprise Brand marketing Tool

Silicon Valley January 21 According to a recent Internet report on "Corporate companies to establish social http://www.aliyun.com/zixun/aggregation/8118.html" > Marketing methods, the survey showed that more than 71% Enterprises are not satisfied with the effect of the current means. In response to this phenomenon, www.tianji.com, China's largest professional social networking site, the market director of the Sky Network (QI), said that today, China's rapid economic development, competition is gradually becoming more intense, in order to occupy the position of supremacy in the situation, Choosing the right promotion platform is an important factor for entrepreneurs to consider. These years the popular network of professional social networking sites are increasingly favored by enterprises.

Mr.
Liuchanghao is currently working at the Senior Training Center of Information College of Peking University and is also senior manager of the Burson President's club. When it comes to corporate propaganda, he owes everything to the help of the horizon network. As early as the 2005 Horizon Network was established, Mr. Liu on the recommendation of a Peking University alumni and the Horizon Network Knot bond, registered Sky Network account, Mr. Liu found on the site active from various industries of the elite, through and their online communication, Mr. Liu not only learned a lot of professional experience, Also harvested a lot of sincere friendship. Under Mr. Liu's proposal, he worked at the Beijing University Information Institute's high-level training center to set up a public homepage on the Horizon Network. It is understood that this training center mainly provides some information on university courses and alumni activities. Since the collaboration with the Horizon Network, the number of participants in the course training has increased a lot, and it is worth mentioning that the participants in the training are from all walks of life elite elements, professional quality is very high. 　　　　Today, nearly every issue of the training is full, and Mr. Liu's team is considering more business-promotion collaborations with the Horizon network. According to his own experience, Mr. Liu shares the following three points to be noted by enterprises using professional social networking sites for brand marketing:


the first is to take the user as the focus of attention, and truly provide users with value services rather than enterprise products;


the second is to create a distinctive brand image of differentiation. The brand originates from the culture, must dig deeply own enterprise culture and the brand culture, in the business sea only then has the characteristic to have the difference, has own foothold;


third, don't be short-sighted. Many people feel that they have done marketing for a while, but there is no effect on 211.html "> feel that this kind of marketing is of little value." In fact, the most important thing on the social networking site is to create a good reputation and brand image, this imperceptible marketing may be more long-lasting than the advertising value of the CCTV logo Wang.


It is understood that the Horizon Network (www.tianji.com) as China's largest real-name professional social networking site, bringing together 13 million of professional elites. Improve career information, you can get headhunting and HR provide high-paying work, join the network circle, that is, all walks of life partners to provide you with business opportunities, participate in activities, participate in discussions, publish a journal, you can build a personal brand.