Ten Trends of Network Marketing

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The first is that netizens continue to grow rapidly and promote the development of marketing industry. The entire Chinese netizens, add Internet cafes, plus schools, as well as the work unit, 160 million of netizens or relatively conservative data, the future in fact, in the whole of the netizen one of the growth is more and more, in fact netizens to the whole network marketing is a foundation, it is embodied in a quantity, one is the consumption power, In addition, the use of the Internet time, in addition, reflected in their trust in the Internet, are able to continue to make the network media become more and more important media foundation.

The second is the growth of small and medium-sized enterprises to promote the rapid development of network marketing. We know that the search engine has become China's largest network media, Baidu more than Sina, China's largest bearer of network advertising media, small and medium-sized enterprises have more than a hundred thousand of began to use search engine marketing rankings of the way to enter the field of network marketing. The brand network is also growing, but it is growing much faster than the size of the SME base. Some people conclude that search engines are the most perfect business model in the world. The market capitalisation of Google and Baidu also reflects this.

Third, the network advertising launched to the network integrated marketing direction. Brand advertising is still a topic of network marketing. In China, our own statistics, last year's network marketing industry 6 billion, which 40亿来 from the brand light, or from these big advertisers. But these advertisers from the original only to (English) as the core of the dissemination of the way to the Internet to integrate marketing direction, these include Word-of-mouth marketing, including time marketing, including marketing of their E-commerce site types, and including offline marketing, including in-depth, integrated marketing with the community, are increasingly diversified. At the core, advertisers can set a wooden hundred, using a variety of marketing tools, especially in an interactive way, so that netizens participate in the activities, become an increasingly important theme of the future.

The four is the advertising form of brand advertising has also begun to diversify. Just speaking of the use of media diversification, here is about the diversity of advertising forms. Video advertising will become the mainstream form of future advertising, because the deputy media standardization still have some difficulties, a lot of deputy media ads can be based on some of the characteristics of light advertising special ideas, but it can not achieve a very good standardized products for all advertisers to promote, so, Video advertising will have more and more important development trend. In fact, video-sharing, even more video from traditional portals or traditional media, accelerates the process.

The fifth is community marketing from concept to application, becoming more and more common marketing methods. Brand advertisers also pay more and more attention to the use of this community marketing as an interactive means to strengthen interaction with netizens. As you know, from the 1998 I entered the advertising industry, up to now, the average click rate from 3% to 3 per thousand, down 10 times times. However, through the participation of netizens in the activities, can be improved through the community, and not only through the lottery or special temptation. In addition, (English) Also in the United States to try some new advertising, we know that the trust recommended by the ads more easily accepted, so this is a more important concept of community marketing. Community Marketing In 2006 also appeared some professional engaged in this aspect of the company, but also promote the whole community marketing began to the application of development.

Sixth, the diversification of network media. Should be called computer media diversification. At the end of the year 2007, we welcome to see like thunder some of the new in the form of non-network as the representative of the advertising began to become more and more popular, there is an internet café, internet cafes provide operating system, they slowly slowly leisurely more income, grow into an advertising media, in fact, as long as you mastered the computer resources, Mastering an Internet service with a user is likely to turn your resources into an advertising resource.

The seventh is the brand advertising campaign by the current in accordance with the time to bid the way to start in accordance with the direction of the crowd of CPM change, this is the general trend, any advertisers want to have a certain in the target users to achieve a higher rate of awareness is as a very important advertising evaluation goals. However, in China is not very prevalent in such a way, because you and any media to buy are based on time, now 2008 years to Sina, Sohu as the representative of the portal has launched some CPM pricing methods, there is no more in accordance with targeted sales, In the future, we feel that directional advertising is a very mainstream way of bidding in the future.

The eighth is the Network Alliance, in fact, the rapid development of the search Alliance as the core of the trend, the alliance began to appear in a variety of ways and the diversification of valuation methods, the Network alliance will appear more development, including the search Engine E-commerce Alliance, and some other forms of alliances are beginning to gradually appear, But the fastest development should still be the search engine, to a hundred thousand of of advertisers, small and medium-sized enterprises to support such a alliance to develop the fastest, CPS's E-commerce class of such a number of alliance development speed is also relatively fast.

Nineth, the network advertising agency company more trend of specialization, group. The entire Network agent company, like the automobile field, the real estate domain good Hua Hengshun, as well as some other companies, in the network game all in the industry establishes own core competitiveness, more and more specialized tendency. In terms of brand advertising, I did not write, actually more and more integration trend, many large companies began to set up their own formal interactive operation department, I hope more integrated for the advertisers to provide online under the combination of online marketing programs, this is actually an important trend. Second, the group, especially in 2007, the Division for the representative of the company in China, a large number of acquisitions, forming a group of camps, these camps will be in the entire network advertising industry chain has a greater right to speak, a higher profit margins, to strengthen the Agency's core competitiveness.

Tenth, the network advertising industry chain more mature. Regardless of the network advertising system, to a third party like Eric, or some samples of the Internet to measure the company, or site analysis of the Web site in the entire network marketing more and more by The Advertiser's recognition and attention, in this regard, the market space will become more and more, third party can better advertisers at most of the launch, Help advertisers spend their money on the edge.

In short, the current network marketing of the top ten keywords: netizen growth, SME growth, online integration marketing, video advertising, community marketing applications, the diversification of computer media, directional advertising pricing methods, search Alliance development, agent company Specialization Group, identify with the third party data.