Video marketing analysis and improve the amount of video playback divergent thinking!

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Recently in the video marketing, the basic principle is to find hot video, and then insert their own ads in the upload to the major video sites. Through the video powerful playback volume to filter out the pan traffic, the accurate user to guide to their own database.

This is actually a simple process, but the details are cumbersome.

1, popular video options.

Popular video is basically divided into a short time of hot news, there is a longer term long-term video search volume higher.

Hot news gossip, and so on, mainly Baidu real-time list of those, in fact, this is looking for a lot of details to pay attention to the quality of the video search directly determines the amount of play.

fixed-point video, popular keyword video, the quality of the video is more important, basically, the collection of high, after reading will be able to see.

2, the production of video advertising

Video ads, now the major video site audit is more stringent, in order to improve the pass rate, video advertising the length of time must be controlled. Can do a short 15 seconds or so, and a long 30 seconds or so to try. In the long pass rate is not good.

There is the voice of advertising, now without sound, directly with the original video of the sound pass rate is better, the voice can be identified and audited.

3, video ads upload

Video and advertising after the synthesis, is the resolution, hue and so the more consistent, through the rate of better, 1 accounts should not be transmitted too much, 3 can change the account number.

The main video platform. Youku > Phoenix > Archie art > Sohu > Sina > Tencent > Potatoes

Difficult personal feeling. Youku = Cool six = Phoenix > Archie Art > Sina > Sohu = potatoes

4, video communication after the work

The most important video publicity is the amount of playback, upload is part of. How to promote video is the most direct way to increase the amount of playback.

Divergent thinking, for example:

A weight loss video, such as a certain weight loss exercise, ready to fill in after the successful advertising upload.

QQ Group, you send a video link, now will be related to the relevant video information, your QQ number, one day plus 4 Q Group, and then share into the group. Add QQ group, can be weight loss group, are the intention of the crowd. This also has the amount of playback.

Video sharing to the relevant bar and forum, as long as people can go to the place to share, improve the amount of playback.

Basically, the proportion of time spent in video and promotional video is half the best. This can be the most effective video promotion.

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