Wedding photography Shop How to step into network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the rapid development of the Internet, at present, the local service industry has gradually stepped into the network, Network marketing and network promotion needs more and more, small set today to write this article is the reason to see a small photography shop in the recruitment network promotion, triggered a want to analyze the wedding photography shop marketing methods, Share under the wedding photography shop how to step into the network marketing, through network Marketing to obtain more effective traffic.

Locating and analyzing user groups

No matter what industry enterprises to step into the network marketing, to their own industry needs analysis, the need for their own target group analysis. Wedding photography is more targeted at young user groups, this group of users on the Internet more sensitive, so at least through SEO optimization method to improve the ranking of the main keywords. In the region of photography, regional key words can be closer to the target group. For example, Beijing opened wedding Photography website, the main word "Beijing wedding Photography" Baidu index 394, the competitiveness is quite large, for the new station to do a one-time go up this keyword, the difficulty is relatively high, can do earlier can be the key words such as "Xidan wedding photography" and so on. First, through a small range of related keywords to improve the ranking, to obtain the corresponding search engine traffic, and then achieve the effect of network marketing.

The right way to sell

Many webmasters may feel that the industry is different, but the way to promote marketing is the same, small series do not agree with such a statement, different industries, different user groups, there will be different marketing methods. Wedding Photography Marketing Way more suitable for QQ group, QQ space, micro-blog, micro-letter, social networking sites, such as the need to gather in the crowd of places to publish information, not just simple release of simple preferential information, more is needed to release from the photo studio case, from the visual to overcome the potential target customers. At the same time, also need to prepare some gorgeous text description, this part is mainly soft text, such as the introduction of the studio, photo shooting site introduction, so that potential customers more imagination, customers see pictures + text description will feel that you have the strength, will also provide more imagination space.

Efficient flow rate conversion

Network Marketing The most important thing is to improve the conversion rate of traffic, wedding photography keyword choice is very important, you can say that the keyword determines the conversion rate of the site, in the site does not have a certain weight, we should choose those who have the conversion rate of long tail keywords, such as we do Changsha wedding photography, we analyze and Beijing related keywords, such as: Beijing wedding photography, Beijing wedding Photography studio, Beijing wedding photos, changsha outdoor wedding photography, etc., such words for the optimization of the difficulty is relatively small, and has a very high conversion rate. In contrast, if you optimize wedding photography, wedding photography studio, wedding photos such as the popular words are meaningless, unless it is some wedding photography portal.

The above talk is the marketing way, here also reminds us, the general wedding photography site will do the atmosphere beautiful, we all like to see such a beautiful picture of the site, but the exquisite picture should be appropriate, too many flash or high-definition pictures may affect the opening speed of the site, affecting the user's experience. At the same time, the site must have online consultation, contact information, about us. To allow customers to generate trust is the most important, to know that there is a telephone consultation only hope to produce orders, do a good user experience to let the SEO play a more full role. Wedding photography site also pay attention to feng Shui, small series of 88 Tiger Yun Potential network (www.88hu.com) to provide free testing, welcome to consult.