Where does the quality information from the Business-to-business website come from?

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On the surface, the Business-to-business Web site seems to have never lacked content and content creation mechanism, the vast number of members in the optimization and the purpose of looking for customers, the release of a large number of product information, including packaging pictures, prices, introduction and so on. In the Business-to-business forums, the number of people discussing business is no longer small, with a large group of active users and active participants. Even, many of the information on the Business-to-business Web site is overflowing, reprinted by search engines or other platforms, and quoted by newspapers, radio, television and other offline media. The content of the Business-to-business Web site is not too small but too much. But in the author's opinion, the information content of the Business-to-business website is huge, but the information structure is unreasonable. Product, fragmentation, duplication, inferior content too much, and high-quality information content too little.

The status and source of information gathering and cataloging of business-to-business websites

You copy me, I copy you: the author has previously engaged in several industry business-to-business website editor-in-chief, including an agricultural equipment industry business-to-business website and the Life service class Business-to-business website. In the author's favorites, there must be a small number of large industries of business-to-business sites as well as the same type of information sites. For example, to operate agricultural equipment Business-to-business website, part of the information information comes from the Instrument industry website, because the agricultural instrument industry is a subdivision of the industry. Copy their headline information. Of course, if the original quality of my site content, will also appear in the same business-to-business Web site. It is not difficult to see that, due to the lack of original content, direct reprint and plagiarism is the common problem of Business-to-business website operation.

Fragmented content multi-system content less: Business-to-business sites are of course providing services to businesses, as businesses support business-to-business websites with membership fees and advertising costs. Companies pay for business-to-business websites, of course, want to sell their products, so business-to-business websites will naturally meet the requirements of enterprises. For example, the company's news, product promotions and so on to the site's headlines. However, while many companies sell their products through business-to-business websites, they also want to get some valuable information from business-to-business websites, including recent trends in industry? What is the industry policy environment? What is the price change of the competitor's product? Especially for SME owners, they need to make production and sales adjustments through this information. But this kind of system information is not provided by many business-to-business websites. The evidence is that the topic of business-to-business sites tends to lag behind. It is for this reason that a large business-to-business website has been set up to specialize in research. For example, business treasure of the Business-to-business Research Center, Ali Institute, etc., is to lack the system information this short board.

Inferior content overflow Many high-quality content less: The enterprise is in the goal of low cost optimization, will not provide the quality original content to the Business-to-business website. Business-to-business sites also take money and do not pay attention to brand names, and many business-to-business sites are still on the brink of profitability. This has resulted in the proliferation of business-to-business websites with inferior content. But on the other hand, business-to-business Web sites to promote and optimize, high-quality information content will increase its cost, so the low quality of information content, patchwork content and duplication of content can be presented, but the enterprise needs of the value of the content is not.

Some people are summing up why auto can be listed, while others are obscure, one of which is that operators of other sites, especially editors and planners, are too lazy. To get quality content, the Business-to-business website also needs to eliminate the inertia of the editors, and the sarcasm to find quality content channels. According to the author's experience, with the following channels Business-to-business website can obtain high-quality information content.

Through the exhibition: Industrial industry every year will hold a variety of exhibitions, to the author has been involved in the agricultural equipment industry, the annual relevant exhibition less than 10. The exhibition is not only a platform of product and business gathering, but also a platform of information flow. Some business-to-business sites have long been an important source of information for business-to-business websites that are limited to distributing leaflets and contacting potential businesses when they are also used as a promotional window. For example, the author participated in a number of instrument trade fairs, the instrument Information Network, Intelligent Network, business treasure have sent a dedicated team of editors, its information editing efficiency is profound.

Through the meeting: industrial industry will hold a variety of meetings every year, spring such as academic conferences, high-level forums, lowbrow such as the annual meeting, new product launches and so on, where there is information on the production. At these meetings, there is always some quality information about the industry, such as a technological breakthrough, government industry policy changes and interpretation, the concept of industry structure and so on. As a result, business-to-business websites in some industries are keen to be the organizers of such industry-related events in order to obtain high-quality information.

Through the interview: People in the external profit, the good name and two, entrepreneurs even more. With the benefit, most of them have a good name of the impulse. All products are a weakness of human nature, and business-to-business websites may be. The way is through the industry in the interview, in order to reduce costs, you can use a variety of interview methods, including telephone interviews, text interviews, video interviews, eclectic. And some entrepreneurs are also able to express their unique views and content.

Celebrity: Every industry has a celebrity, a successful entrepreneur, a government official or a professor of expertise. Celebrities are celebrities who have a large number of followers. Through close contact with celebrities, business-to-business websites can gain quality content resources and can also influence celebrity followers. For example, I once interviewed a chairman of a listed company in the instrument industry. After the online video, the site's access to improve the larger, fully explain the celebrity.

Through activities: business-to-business Web sites can also obtain quality content by organizing the corresponding online or offline activities. The content obtained through the activity is more dispersed, the website's compilation needs to do is the conformity, during the activity and after the activity completes, the content carries on the conformity presentation regularly. These steps should also appear in the planning of activities.

In short, the content of the information is an integral part of the Business-to-business Web site, the quality of the information content is so, in extreme, a business-to-business Web site to display the quality of information content, you can see the professional and dedication of the Business-to-business website.

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