Why does the enterprise do the network marketing to have no effect?

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Now more and more enterprises are aware of the charm of network marketing, began to do for the enterprise network marketing, whether the production, trade, service, technology-oriented enterprises can use network Marketing to eliminate the time between the customer and the limitations of space. However, do network marketing is not a brain fever said to do can do, nor is it a day or two can achieve excellent results.

Many enterprises do network marketing no effect or effect is not good, every click, no flow, no consultation, there is no deal, then why see others do well, to their own this is dispirited, the Enterprise do Network marketing why no effect?

No network marketing plan, disrupt the war

The enterprise makes the website marketing needs to establish the network marketing strategy according to own actual localization and the goal, now the network marketing methods dazzling, all kinds of, a lot of enterprises want to do, which all want to try, see others do QQ mail marketing is good, immediately do, see others Micro Bo Do, also want to do, see micro-letter hot, And hurriedly began to do, see the QQ space reverse attack, and immediately opened the account to engage in certification, the result East dozen a gun West shot, one did not make the effect.

Do network marketing is taboo biting, each know its micro, only understand the fur, mostly only do on the surface without depth, no creativity, no long-term planning, futile and ineffective. Therefore, the enterprise to do the network marketing first we have to clear the purpose, have to find the potential users where, what they like, what to pay attention to, and then formulate the main offensive strategy, determine the most important stage to start recommending the marketing strategy is which one, targeted.

Second, not enough funds to invest

Network Marketing with its low investment, quick, not subject to time and geographical constraints, such as a series of advantages to win the majority of enterprises around the world, but companies do network marketing and traditional marketing, like the need for capital investment, many network marketing reports in the investigation of corporate network marketing the biggest obstacle, the budget has long remained in the first place. Some enterprises claim to do network marketing, the result of a decent point of the official website are reluctant to spend money, casually spend hundreds of to do a garbage station.

If the enterprise does not want to invest in network marketing is not willing to do network marketing, free is often the most expensive, network promotion also need the cost, the money will be spent, if you want to not spend money in that die knock, that waste is only your own time.

Third, no standard marketing-oriented website

Like it said, many enterprises to do network marketing, the official website also refused to spend some money, let alone to create a standard marketing site, marketing-oriented website is to achieve a specific marketing goals, marketing ideas, methods and skills into the site planning, design and production of the site. With a good search engine performance and user experience, a comprehensive evaluation system, can use a variety of means to convert visitors to customer service in the Enterprise marketing purposes website.

General enterprises in various channels of network promotion, network traffic is generally introduced to the site, and then to transform these flows. Simple process is to vigorously promote the network, and then the flow of the introduction of the Web site, users to browse the Web page, and then consult the purchase, the main browsing, consulting, purchase and other transformation processes are occurring in the corporate site, the site is the most important place to sell things.

Therefore, the enterprise website whether has the very strong marketing, whether has the good public credibility, the dissemination power to the network marketing effect significance is significant. Marketing sites and ordinary corporate websites, no matter in the optimization of the promotion or in the operation of marketing has a clear advantage, so the entire network sales process, with marketing-oriented web site, for the development of network marketing of small and medium-sized enterprises, is of paramount importance.

Iv. Marketing In doing, the conversion rate is very low

Many enterprises in the beginning to do network marketing, only to promote, only heavy traffic, I can not deny these factors is very important. And do a period of time if there is still no flow, no visitors, no customers, many enterprises choose to increase the intensity, do more promotion, send more soft wen, do more outside the chain and so on, very few to optimize conversion rate.

For example, many enterprises in the establishment of a good corporate web site, hanging a few products left contact with the matter, do not do any optimization and update processing, which caused a lot of flow loss in vain.

For example, see some enterprises do extrapolation, that is pure copy paste, plus contact and Web site, content editing a mess, so that users back away.

Again for example, enterprises do social media marketing, do not pay attention to the brand also does not pay attention to the content and interaction, the daily continuous brush-screen hair products business introduction, fans day less than a day, the effect of a day is not aware of the difference.

E-Marketing is not just search engine marketing

This is a very common misunderstanding a lot of enterprises is that network marketing is the search engine marketing, but in fact, search engine marketing is only a small part of the network marketing. Many business owners realize the importance of network marketing, we have to turn to search marketing, and then search the keyword competition is increasing, business owners in search engine marketing is more and more investment, and bring benefits to enterprises are less and less, enterprise network marketing channels are increasingly few.

Network Marketing should expand multi-channel, can not hang in a tree. Although continue to emphasize not excessive network marketing, do not what network marketing methods try, but also do not ignorantly, ignore other channels of business opportunities, network marketing is a pluralistic.

Vi. lack of data analysis effectiveness evaluation

Enterprises do network marketing needs to have effect assessment and feedback, how much traffic per day? How much publicity? How much is the value of the traffic? How is the current marketing strategy progressing? What's the next step?

A lot of network marketing work carried out for several years, unexpectedly no one knows the website visits the daily IP amount, the daily average consultation quantity and the final sale data, did not do any statistics monitoring work on the data, let alone the data analysis.

Data statistic analysis and effect evaluation is an extremely important link in each link of network Marketing system, the data can let us discover the problem, adjust the strategy, solve the problem, enhance the whole operation efficiency of the website. Which link has the problem through the data analysis, we at a glance, and the whole marketing strategy, how to promote the way, through the evaluation of the effect we can continue to improve the amplification effect, all do not carry out data statistics and evaluation of the effect of marketing are blind marketing, you may know to do well, but do not know where good, You may know that you are doing poorly, and you don't know where the difference is.

Vii. lack of network marketing talents

Enterprise implementation of Network marketing is ultimately the need for people to implement the implementation of the final decision of the network marketing is the key to success. Whether it is to plan a network marketing project, build a marketing website, carry out effective network promotion, efficient network marketing team management needs a professional person to do.

And many enterprises are no professional talent to carry out network marketing, many are patchwork spot, resulting in the network marketing process often appear fault, there will be a lot of good strategy is always implemented not in place. With the rapid development of network marketing, enterprises in this area of talent demand has been greater than supply. At the same time, in this trend, to join this industry really have a rich experience in actual combat is now very few, and even the industry has a high pay-for-digging corner of the wind.

VIII. Executive Power Issues

The importance of executive force in this is not to swim the eggs. The implementation of the problem is mainly reflected in the implementation of the work is not enough, or there is no quality of quantity, or do not have the depth, lack of continuous implementation.

The website has made, the marketing promotion also did, but the content of the site is not changed, a few news a year, the product has not been updated, the site and the actual marketing of the enterprise disjointed, this is the problem of many enterprises, the implementation of long-term not in place, which is related to management and capacity and wages, and so on, here not to say. Network Marketing is very testing the patience of people, regardless of the choice of which network marketing methods, the most important is perseverance, do not think of a short period of time to get much effect, choose a good marketing strategy, we have to do so until the effect.

Written in the last

Enterprises do network marketing do not want to profit not to contribute, do not have a complete marketing system, blind cat hit Dead mouse, also do not pay attention to external promotion language propaganda and ignore the intrinsic optimization, not in everything is ready after the effect tracking and feedback, do not adhere to the end, to implement, If your business is doing online marketing why not, try asking yourself

Does the enterprise really attach importance to network marketing?

Have you developed a complete network marketing strategy?

Is it actively promoting the entire operation process?

website, micro-letter, micro-blog, shopping malls, etc. have to create a good user experience?

Is there a diversified enterprise network marketing?

Is there a perfect network marketing management system?

The whole network marketing operation process, there is no fine data analysis, timely adjustment marketing strategy?

Is there a dedicated network marketing implementation?

If everything is planned, will it be carried out in the end?

This article by the wood-wood seo (Mumuseo) Original, reproduced please specify wood-wood SEO Blog: Http://blog.sina.com.cn/mumuhouzi also welcome exchanges, qq:809472503