For Weibo, it's time to talk about advertising revenue.

Absrtact: Weibo released its third-quarter results as of September 30, after the IPO, the first active user (DAU) accelerated the trend of growth, the three quarter DAU 76.6 million, year-on-year growth of 30%, the chain growth of 10%. The chain growth rate was higher than the second quarter.

Weibo released its third-quarter results as of September 30, the first time since the IPO, DAU accelerated the trend of growth, the three quarter DAU 76.6 million, year-on-year growth of 30%, the chain growth of 10%. The chain growth rate was higher than the second quarter. The penetration rate at the mobile end reached 78%.

But at the same time, the monthly active user number is 167 million, the year-on-year growth of 36%, the chain growth of 7%, the chain growth rate is lower than the previous quarter. Therefore, the final user activity presents the dau growth rate, Mau growth slowdown, and dau growth rate is higher than Mau contradictions. I wonder if this is related to the pull of the second half of the World Cup.

In terms of income, Weibo continued its steady growth of two quarters. Net revenue this quarter of 84.1 million U.S. dollars, an increase of 58%, exceeding the company's 79 million U.S. dollars to 82 million U.S. dollars expected range, which:

Advertising and marketing revenue of 65.4 million U.S. dollars, up 50% from a year earlier, micro-blogging value-added services (micro-VAS) revenue of 18.8 million U.S. dollars, up 93% from a year earlier, value-added business income of about 50% from the gaming business. The net loss to the ordinary shareholders of Weibo was $5.2 million, down 2% from a year earlier;

In the conference call after the earnings, most of the analysts and investment agencies also focused on Weibo's advertising revenue. Weibo CEO Wang Gaofei said:

We are working with TV advertisers to get the main part of their online advertising budget. As the interaction between microblogs and television shows increased, advertisers began to put part of their online advertising budget on Weibo, which was more integrated with television and helped spread television. And the television station also hoped that the advertisement will shift the online budget to the micro-blog, because the micro-blog can be very good with the television program interaction, promotes the television program ratings.

CFO Zhang Yi said microblogging from small and medium enterprises advertising revenue quarter-on-quarter growth of 20%, the number of advertisers increased by 15%. But because of the end of the World Cup, advertising revenue for big clients has declined. In addition, the advertising revenue from Alibaba is separate.