Foreign blog Marketing case by blog to retain customers restaurant

Foreign blog http://www.aliyun.com/zixun/aggregation/9046.html "> marketing case a restaurant with blogs to keep customers

[Blog Marketing Research]

To study the blog marketing case of various countries, it is interesting that you will often be attracted by these different styles of blog management style, whether it is the world's largest companies, or small and medium-sized enterprises, or even small to a designer, installers, tailors, restaurants, their differences, are each have their own style, the same place, It is through the blog to extend the online dialogue style, to narrow the distance with the customer interaction.

Horsefeathers is a restaurant in North Canveix, New Hampshire State, one of the most popular ski resorts in the area, and skiing is a local economic pillar, with tourists bringing local economic prosperity and real estate value-added.

The Horsefeathers Restaurant, created in 1976, has always been a good business because of the participation of many competitors. They need to think about ways to attract potential customers and keep their old customers loyal.

They ran an electronic newspaper to contact old customers, which worked well, but then the spam flooded, and the effects of bulk mail and news newspapers dropped markedly. They also have websites where only a few photos and menus are available and rarely updated to attract customers.

They started trying to build a restaurant blog. Objective: to retain customers. Not to bring strangers to dinner, because the satisfaction of the old customer Word-of-mouth, is enough to help them publicity.

They blog about the size of local events, such as the state of the ski and the river, describe the local archery field, and provide some historical tidbit about the Tuckerman Canyon. Never sell their restaurants themselves. The owner of the restaurant knew very well that no one would like to hear them brag about how great they were.

They often update the article, improve the restaurant in search engine rankings, indirect expansion of new customers, Google search engine also put the restaurant list of tourists must visit.

Horsefeathers Blog launched a year, the average daily 150-200 people through the network to visit them, the daily patronage of the site and the restaurant can accommodate the number of seats. Thursday is usually the busiest, after lunch, the Internet traffic suddenly increased, these sites people may be the restaurant's customers, they come to see what activities on the weekend.

This restaurant company is doing a brisk business and reducing the cost of advertising.

A few days ago an online friend, to the soft sand to consult their farm vegetables restaurant how to promote? They have done TV commercials before, and now want to do some promotion through the Internet, this case may be helpful to him.

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