Foreign trade websites use search engines to achieve 4 levels of marketing goals

At present, the vast majority of foreign trade export companies in the overseas promotion, are in a state of blindly follow the situation, in the absence of professional scientific advice for the reference, impulsive investment decisions. At this time, a professional advisory team can certainly provide a lot of effective experience for export enterprises to share and help, so that enterprises with the smallest promotional budget to maximize the results, improve the return on investment and overseas market share, from competitors to stand out.

Believe that foreign trade company's foreign trade salesman, foreign trade manager or decision maker have received network promotion, network marketing, construction stations, overseas promotion, trade platform promotion, search engine promotion, Yellow page promotion and industry website promotion, such as fees or free sales call, in these phone sales deeply "harassment" at the same time, But also distressed in not really from the angle of strategic development of enterprises to provide specialized foreign trade network marketing services, for foreign trade export enterprises to promote the overseas network to provide full intimate service companies appear. The following points are a professional level of foreign trade network marketing consultants should do, enterprises can also be compared to the Internet at the time to provide their own e-commerce companies to do what, should consider replacing a more professional service providers.

Search for a keyword in Baidu (such as: Henan SEO), search results often have many pages, and users generally only focus on the first page of several. SEO is based on the search engine ranking rules to optimize the site, so that Henan SEO related sites ranked on the first page of search results.

One of the fundamental aims of the search engine marketing SEM is that searchers will buy products: 33% of searchers are shopping, and 44% of netizens use search sites to do research for shopping. China Internet Network Information Center CNNIC statistics show that as of December 31, 2006, China's total number of netizens has reached 137 million people.

If your company's foreign trade website is not listed in the first few search results, it means that you are not in the customer's choice. If you are not listed on the alternative list, you have no chance to sell your product. Even if the purpose of your site is not to do online sales, customers must be able to find websites to get to know your products, download information, or find the address of a retail store. Searchers are more qualified visitors than those who casually click on the banner. So attracting search visitors is definitely a worthwhile thing to do. And through the way of SEO to achieve website promotion, the cost is very low, almost no cost.

The use of search engines can achieve 4 levels of marketing goals:

1) by search engines included;

2) in the search results ranked in front;

3 Increase the user's click (point in) rate;

4 Turn the viewer into a customer.

Technical key, plan and measure

Outside the station SEO

SEO outside the station, can also be said to be out of the site's search engine technology, named from the external site on the site in search engine rankings, the impact of these external factors are beyond the control of the site. The most useful and powerful external site factor is the reverse link, which is what we call an external link. No doubt, external links for a site included in the search engine results page played an important role.

So how do you generate high-quality backlinks?

1. High quality content

The best way to produce high-quality external links is to write high quality content, and the content of your Web site allows readers to create the desire to read. You can exchange links with other websites, you can register the programs that generate links automatically, and you can buy links from other stations.

2. Email your Content-related website

I don't advocate sending emails to other websites to exchange links, but I suggest that if you write a quality article on a topic and feel that it will make other sites interesting, it would be valuable to send a short, polite email to these sites to let them know about your article. Don't be embarrassed even if they don't have a link. You will find that if they click on the link generated direct flow, so that your site will be in the search engine to get better scores.