Four misunderstandings and countermeasures of network marketing in gift enterprises

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Four misunderstandings and countermeasures of network marketing in gift enterprises

When the internet has had more influence on buyers ' purchasing decisions than newspapers, exhibitions and periodicals, and has become the main information channel for business decision makers in the online industry, everyone can infer that the Internet has become the second leg as important as the exhibition, But unfortunately many enterprises do not realize the importance of Internet as a marketing tool, even if some network awareness of the better enterprises, due to the lack of understanding of network marketing, but also just let it play a role of a little finger.

Then, must be the enterprise Use Network Marketing method out of the question, only then lead to network marketing this sturdy leg just played a little finger role.

The first big misunderstanding: pay attention to the industry portal or Alibaba and other comprehensive business-to-business trading platform and ignore the search engine

The 13th CNNIC survey found that search engines are the main way for 83.4% of users to learn about new sites. One corroborating fact is that even Alibaba, the country's largest integrated business-to-business trading platform, has its own number of buyers of only 420,000, while in mainland China, 17.96 million business decision makers (enterprise managers, professional technicians) often use the Internet to collect information about business decisions.

Therefore, the main channel of enterprise network marketing should be search engines, not industry portals or Alibaba and other comprehensive business-to-business trading platform.

At present, most enterprises just happen to be heavy industry portal and comprehensive business-to-business trading platform and light search engine, resulting in network marketing channels and buyers of procurement information collection channels run counter.

In fact, in the most developed Internet in the United States, more than 20% of enterprises, has been the search engine marketing as an important part of corporate marketing.

One of the countermeasures:

Put the network marketing core position on the search engine, when the buyer in the use of search engines to collect business information, must make their own site ahead of competitors, can be the first to see buyers.

The second major misunderstanding: In Search engine marketing, pay attention to Sina, Sohu and ignore Baidu and Google

Please see the following survey of the major search engine market share:

The vast majority of enterprises preferred to login in Sina and Sohu search engine, and from the above figure can be seen in the search engine market share of their own only 5%, that is, 100 use search engines to find sellers information buyers, only 5 people use Sina or Sohu.

Countermeasure bis:

Enterprises put the network marketing channel's primary position in the Google search engine and Baidu search engine. And if you take into account the capital constraints, Google to higher than Baidu's market share and far less than Baidu's capital investment into the Enterprise network Marketing preferred channel.

The third mistake: think that the search engine login to their own site can be seen by buyers

The study found that 85% of netizens chose the site they needed on the first page of the search results page (top 10). The probability of the site being accessed after the third page is not more than 4%.

So, getting top 10 rankings on search engines is the only effective way to ensure that buyers find them.

And the vast majority of enterprises are simply login search engines, think this is enough for buyers to find their own site, and the fact is: usually the search results for each type of product will be thousands of or even up to hundreds of thousands of sites, and the simple login search engine, your site is likely to be ranked in the search results of dozens of or even hundreds of pages, The probability of being found by a buyer is slim.

Strategy three: Get top 10 rankings on major search engines

Baidu, Sina or Sohu search engine ranking of the top 10, can be paid by the way to buy. about how to get the top 10 Google rankings through search engine optimization, we'll detail the strategy in four.

The fourth big misunderstanding of enterprise network Marketing: Pay attention to increase the amount of traffic and neglect to promote the image of enterprise (or brand)

The core purpose of network marketing is to promote transactions, not the amount of site visits.

The problem for buyers is not to find suppliers, but to find good suppliers.

In the era of excessive competition, price and product quality are highly convergent, which is no longer the main basis for buyers to select suppliers.

Therefore, the service concept of the enterprise, research and development capabilities, management standardization (meaning long-term stability of quality) and so on soft, become the decisive factor of whether or not to deal.

Therefore, for enterprises, not only to be buyers "know", but also to be buyers know that you are a good supplier, only to deal with the opportunity.

When the Internet becomes the main information channel for buyers to find business information, it means that the supplier must show an excellent corporate (or brand) image to the buyer on the Internet, and it will be possible to stand out from many suppliers and make the buyer interested in further communication with you (even if your business is excellent, But if you don't make a deep first impression on your buyer, you don't even have a chance to ask for more information, let alone deal, to get a deal.

Therefore, the establishment of network marketing through the Enterprise (or brand) image of the pros and cons, is undoubtedly affecting buyers in these soft to the supplier's confidence in order to decide whether or not the first element of the deal.

At present, even with strong network marketing awareness of enterprises, but also focus on increasing the number of Web site visits this single aspect.

Countermeasure Four:

Enterprises through the network marketing to enhance the image of the enterprise (or brand) The main means of the goal is to obtain the official Google search results of the top 10 rankings, this will be buyers think: You are the industry leader-oriented enterprises.

Because enterprises in the industry portal or comprehensive trading platform to publish information in the same format, and the content is relatively short, the buyer is difficult to different suppliers of the enterprise (or brand) image formation of differentiated cognition.

In other words, the industry portal or comprehensive trading platform for the role of the enterprise, just have the opportunity to be buyers "know", in the promotion of enterprise (or brand) image has obvious deficiencies.

Similarly, a common search engine login does not allow buyers to understand your competitive advantage by simply stating information, thus differentiating you from a wide range of competitors.

The site in the famous search engine ranked in the top 10, give buyers the first impression is that the enterprise is big enough (because people usually think "big is good"), and then there is good marketing awareness. The buyer can at least think that you are superior to your competitors.

Baidu, Sina or Sohu search engine ranking of the top 10, can be paid by the way to buy.

People always think that the prizes they buy (although the rankings are not awards) are mixed with water, so buyers value the rankings they can't buy.

Google's search results are not related to pay, but to the search software, with a complex set of comprehensive evaluation criteria, automatically give the same search keyword under the tens of thousands of or even hundreds of thousands of different rankings.

Therefore, if the company's Web site can be ranked as a fair ranking of the top 10 rankings, is usually the majority of buyers think: This business is the leading enterprise in this industry.

Therefore, get the top 10 Google rankings, is the enterprise through Network Marketing to enhance the enterprise (or brand) image of the most important means of the goal.

RELATED links: How to secure the company's Web site to get the top 10 Google rankings

Search Engine optimization is the only way for companies to get their sites to top 10 Google rankings. Search Engine Marketing 1999 originated in the United States, to now, has become the United States corporate network marketing, the most important means, there are more than 20% of American enterprises to search engine marketing as a major part of the marketing strategy.

Google optimization is usually provided by a dedicated Google Optimization service provider (usually thousands of yuan/year), the core of which is that the service provider through the long-term continuous research of Google, its complex ranking rules have a precise understanding, by adjusting the structure of the company's Web site and increase the reverse connection and other measures, Increase the company's web site to the Google ranking rules of fitness, so as to ensure that the corporate site can get the top 10 Google rankings.

Search engine marketing entered China in 2003, as a low-cost and high income network marketing means, quickly get more and more enterprises recognition.

It is noteworthy that the different search engine optimization services used by the technology is sometimes a great difference, a small number of service providers in order to save costs, the use of Google is not recognized by the cheating technology so that the customer site in a short period of time to quickly rise to the Google homepage position, so that customers mistakenly think that Google But in fact, once the technology has been discovered by Google, Google will impose severe penalties on websites that use fraudulent technology, and may even be permanently removed from Google. Therefore, companies want security to get the top 10 Google rankings, you must carefully choose Google Optimization service provider.