Four satellite TV synchronous broadcast "borrow Gun" for "first gun" delete advertisement

Source: Internet
Author: User
Keywords Borrow the gun.
Tags advertising advertising time audience broadcast delete direct etc learned
"Borrow the Gun" by the praise than "latent" wonderful (1/10) tonight, Zhang Jia translation, Haiqiong, etc. starring spy war drama "Borrow Gun" will be in Oriental TV, Beijing satellite TV, Zhejiang satellite TV and Tianjin satellite TV synchronized broadcast. In order to fight popularity, each of the home TV out of the odd strokes.  Reporter learned yesterday, oriental TV and Zhejiang satellite TV unanimously chose to delete ads, that is, "news broadcast" The end of a few minutes after the deletion of ads to direct into the title of the way to broadcast, to rob the "first shot", and Tianjin satellite TV in the last night was first broadcast on the basis of 30 episodes of the 1-hour TV clip "essence version." "Borrow gun" contract stipulates that each satellite TV should be aired at 19 to 22 prime time, but the first satellite TV can only be in the "news broadcast" after the end of the 19:30 premiere.  Usually, "news broadcast" after the end, the satellite TV will choose to broadcast some of the program trailer, promotional films and advertising, and this period of advertising is often the most expensive day. Zhejiang Satellite TV channel deputy director Mabao said "borrow gun" than "latent" more exciting, so the sooner and the audience to meet the better, "our magic weapon is the self-reduction of advertising, let nearly 20 million yuan, so punctual at 19:30 first time to meet with the audience." Mabao said that before the popular play synchronized broadcast, there have been some TV tore up the contract in advance of the farce, but the auto-deletion of the false way is completely legal, "according to the SARFT regulation, 19 to 21 point of the gold schedule, advertising time must not exceed drama time of 20%, Every TV station basically puts this cap on foot, that is, advertising time will be at least 20 minutes, and Zhejiang satellite TV this decision to "borrow gun" with the film ads limited to about 15 minutes, one to pay less than nearly 20 million yuan, which is really to take out the resources to return the audience.  Zhejiang Satellite TV also issued a hero, welcome everyone to "find fault", as long as the first time found in the premiere of other satellite TV than Zhejiang TV broadcast early, and provide screenshots, then Zhejiang TV Awards 10,000 yuan. Coincidentally, Oriental satellite TV yesterday also announced that this way to the premiere of the "Borrow gun." Oriental TV Gold Theater director Zhang told reporters that the deletion of advertising is for the sake of the audience, "a few weeks ago we began to discuss the pros and cons of doing so." The deletion of advertising is a big loss for us, but viewers do not need to see so many ads, but also to improve their loyalty to the channel, the balance we have made a decision.  Reporter learned that the current arrangement of Oriental TV is two days, then how to broadcast has not been determined, "after all, can not be a spell to reduce advertising, after that may be a different way." In addition, Tianjin TV will be 30 episodes of TV clips into a 1-hour "Elite Edition", and early last night, this way of looting is extremely rare. Reporter learned from Tianjin satellite TV, these days will pay close attention to the other several TV "borrow Gun" broadcast situation, do not rule out will temporarily make some choreography changes. And Beijing TV broadcast last night, "Borrow Gun" and "Wind Legend" two plays premiere celebration, warming up for the play. [Page] "Borrow Gun" (2/10) [page] "Borrow Gun" stills (3/10) [page] "Borrow Gun" stills (4/10) [page] "Borrow Gun" stills (5/10) [page] "Borrow Gun" stills (6/10) [page] "Borrow Gun" stills (7/10) [ Page] "Borrow Gun" stills (8/10) [page] "Borrow Gun" stills (9/10) [page] "Borrow Gun" stills (10/10)
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