Four suggestions for social marketing under small budget

Whether you're a small-budget company or a big company with a budget cut, what's the best way to do it if you have a limited budget but want to do well in social networking marketing? In the following article, the author lists a few successful Facebook cases for reference, the common characteristics of these cases are like the successful marketing program of large companies learning, imitation, can be achieved with less effort.

Usually big companies have a very complete system of marketing strategies, what each step wants to achieve, what the obstacles are, they are very clear. Small business owners tend to be in the follow up phase, with no clear goals. You may not have the financial resources of a big company to carry out a systematic marketing strategy, but you can still plan ahead. Think about what you want in every social marketing, and add more traffic to your home page. Increase sales? Or find more target users? The goal is different, the specific operation is not the same, so it is best to determine their goals before the start.

Company: Bakers Shoes
Goal: Let the company homepage in the user circle with a positive image widely spread
Practices: All "like" the company's Facebook page users will become the company's VIP users

Big corporate social networking sites are cool, and a few years ago, you had to hire a professional development team to design, build, and maintain these home pages, which are expensive and often difficult for small businesses to afford.
But today, many handy plug-ins, such as ShortStack, help small businesses beautify their home pages. You don't need to understand the programming language, and you don't need to be a web designer. Take advantage of it.

Company: Any small company that cannot hire a professional web design team
Goal: To increase the attractiveness of the web, social networking platform to maximize the potential
Practice: With the help of the use of ShortStack plug-ins

Social networking users like to interact, hoping to get attention, and big business marketing campaigns have succeeded in capturing this. From a variety of award-winning contests to virtual gifts, content sharing, big companies are good at using these tactics. Unfortunately, many small businesses are unaware of this, and their social networking home pages have only a few pictures, brief company introductions, and the static content that doesn't attract the attention of the user. To use social networks, you have to understand the essence of it: User stickiness and interactivity. Marketing tricks such as prize-winning contests and virtual gifts already have a lot of Facebook Plug-ins to help companies achieve, so go back to the second, make the best use of existing plug-ins, and create a more socially strong atmosphere.

Company: 80sTees
Goal: Enhance interactivity and user viscosity
Practice: Use the familiar cartoon characters to do discussion points, in the user circle of friends with the communication, the "collective memory" to provide users with friends to interact with a good topic, but also to increase sales

Large companies are usually dedicated to social network operators, long time online to answer customer questions, which is their advantage, as small business operators, 24 hours online very difficult, at this point, please be as efficient as possible to respond to the user's purchase requirements. But compared to the cumbersome decision-making processes of large companies, small businesses are very flexible, with short time between receiving feedback and taking action, which is the advantage of small business owners.
For example, run a restaurant owner, if you want to recruit a group of cargo to the restaurant, as long as they posted on the social home page: All through the restaurant social networking site to know this message, drinks buy one to get two! For example, warehouse goods are too full, need to clear how to do? To issue a limit of 25% coupons today, anyone who produces this coupon can enjoy the discount!

Compared with traditional media, social media is flat, interactive and personalized characteristics, if the big companies also have a simple translation of the official website to the risk of social networking platform, then for small businesses, social networking site itself is the owner of the self-employed, is a personalized thing, and social media characteristics of a higher degree of agreement. Bottom line: Think strategically like big companies, but stick to the flexible interactions of small companies.

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This article link: http://www.socialbeta.cn/articles/6_ways_small_businesses_can_win_with_facebook

Original link: http://www.socialmediaexaminer.com/6-ways-small-businesses-can-win-with-facebook/

Compiling: @ Wang Jean