Four ways of online media marketing

Compared with print media, TV, outdoor media, and any other form of media, online media is a complex and ever-changing complexity. Each day, it brings new advertising departments, service options, payment patterns, directional choices, and KPIs. It is very difficult for us to enter this line now, before we have a fast growing knowledge base. For those who are unfamiliar with online marketing but want to find advertising opportunities in the digital marketplace, it is also very difficult to accomplish the task.

To help http://www.aliyun.com/zixun/aggregation/6277.html > Advertising companies help their clients grasp various online media marketing opportunities, I outlined four trends in online media. They include orientation, compensation, advertising units and methods.

Even if we throw in a lot of opportunities, we have to maximize value and customer impact, we see a lot of advertising companies based on the decision in advance advertising departments or development ideas to develop a purchase plan. According to four developments, any experienced planner should give examples of each case. Here are some examples, and I believe there are some things that may be missing, so you are welcome to increase your opinion. If you are a customer and implement the two Meta advertising Strategic plan, the first thing you should do is look at this list and consider whether these ideas apply to your planning approach:

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--Registered users

--Keyword Orientation

--File (behavior) orientation

--Geographical orientation

--Reverse IP Lookup

--Content Orientation

--Network Channel

--Network

Compensation

--Sponsorship

--Home

--cpm

--ppc

--ppa

--Member

Advertising Unit

--Banner Advertisement

--Text ads

--Search list

--Editorial advertising

Content Consolidation

--Video

--Video media

--rich media

--Brand games

--Email rental

--Email Newsletter News Sponsorship

--Synchronous white Paper

--Sync Product List

Method

--click Rate

--Per Click Cost

--Web browsing volume

--The cost of each page browsing

--Participation Degree

--Participation value

--Video browsing

--Video browsing time

--Participation Time

--Dialogue

--Each conversation cost

--Flow

--Download

--Each download cost

--income

--roi

--Know the degree

--Brand Influence point

If online marketers don't take the time to study the changes carefully, they cannot find reliable online marketing channels for their customers.

(Original: November 24, 2009; Compiling: Song XI)