Friend Circle Marketing too much to share and marketing to complement each other

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Micro-letter Circle of friends can be said to promote the micro-letter in the mobile Internet advantage important function, the circle of friends has also been deeply excavated, using the circle of friends to marketing, selling things has become a very hot thing, and even some of the merchants also appeared in the circle of friends to make a lot of money, Because they can in the circle of friends to realize the monthly sales of millions of miracles, however, with the collapse of the payment system and Taobao to the micro-letter said, the use of friends to operate Taobao's role has been eliminated, and the use of micro-letter marketing is a very frequent thing, and these marketing has gradually gone to extremes and was disgusted.

Micro-trust Friends Circle The original purpose is obviously to let many friends share their lives, if occasionally some inspirational articles or novels, but also can play the role of chicken blood, but now the circle of friends has become many friends to share the philosophical articles, inspirational stories of the Gathering place, It seems that friends do not share these positive content does not show up high-end atmospheric grade, low-key luxury has connotations. However, if we open these shared links, we will find a common phenomenon, that is a short inspirational story with a variety of marketing advertising vocabulary, people can not help but create this is to share the story or in the marketing illusion.

Especially after these chicken blood is very frequent, obviously there will be serious side effects, in addition to a variety of brainwashing marketing methods in the circle of friends, perhaps the friends themselves do not know the marketing role of these content, but became the original marketer's accomplice, because they all like to turn, Even the sharing links in the circle of friends have a number of identical share content, it is annoying to see. So when the chicken blood dozen more, left is decadent and disgusted.

The other is trying to sell something in a micro-letter, in the circle of friends to do business is understandable, and this is Ma Yun once said the rabbit will eat Waterloo real experience, but this business is not really good to do acquaintances, because who also Baobuzzi you to promote the quality of goods, you can make your friends like, Of course, when a friend buys a product that is not desirable, also will not be in the circle of friends, said that this product is not good, or will leave you a face, but the heart of the knot is therefore born, so sold the merchandise lost friendship who light who is heavy with a discerning eye to know.

Then how to do a good job in the circle of friends marketing work? I think that the least to do depth mining share content, so that sharing content reflects their own ingenuity, and marketing is only the support of these sharing content, to do a kind of inadvertently inserted willow shady realm. This is like an independent blog in the United States within six months because of Facebook to share their own site on the carefully excavated boutique content and achieved a monthly income of tens of thousands of knives. That is to share content in addition to embody a spirit, but also a lot of real content.

In other words is to share as a marketing carrier, and the content of marketing and the carrier has a close relationship, those who let a person see is playing chicken blood article, a look is that kind of positive and progressive philosophy of the essay in the current reality of the society is not cause what resonance, Especially in the frequent use of the situation will be counterproductive, only if you share the content to become real material, truly reflect a spiritual force or move people to the strength of the bones, can be the content of the close to the circle of friends, at this time with appropriate marketing, perhaps this article can be worth tens of thousands of dozen chicken blood articles.

Friend Circle Marketing must not go overboard, to know that the circle of friends is the core of people enjoy the fun of friends, if you will this circle of friends as a benefit of the pursuit of the field, to the end of the circle of friends can only become a circle of interests, and lost the social sharing function of the true nature This article by http://boyin.xinruixuexiao.com/Chengdu Broadcast host training first A5, reprint please indicate the link source, thank the cooperation!