From a heavy rain talking about how to carry on Weibo O2O marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On the evening of May 15, a heavy rain turned the small island of Xiamen into Venice, today (16th), too many people are late for work, on Weibo, only to find that land has become a waterway, bus passengers are all standing on the chair, the streets are also canoeing, the group inside are discussing how to put motorcycles, Bicycles are converted to amphibious use. For me to walk to work, is not a chance to experience the car is full of water bus, but I can see from micro-blog on the various photos taken by netizens. So I thought, if there is no micro-blog, how can I see the first time of the road photos, how to see the interesting people on the Xiamen sewer ridicule, how to see what the municipal measures to facilitate the public travel, how to see the experts put forward safety measures. All of this relies on Weibo, especially the microblogging under mobile platforms. Weibo is a large number of media from the platform together, when we get through the microblogging platform from the media to release the first time the local relevant information, we should think, how to the most grounded local information into local users care about the hot spot. I think this is the legendary O2O.

What is O2O?

O2O is online to Offline, also will be offline business opportunities and the Internet together, let the Internet become the front line trading. This line of services can be used to line up showmanship, consumers can use the line to filter services, there are transactions can be online settlement, quickly reached the scale. The key to the O2O business model is to look for consumers on the internet and then bring them to the real store. It is the payment model and create a combination of passenger traffic for shopkeepers (for consumers, is also a "discovery" mechanism), to achieve offline purchase. It is measurable in nature because each transaction (or reservation) occurs online. This model should be said to be more biased in line, more conducive to consumers, so that consumers feel more realistic consumption.

What are the advantages of O2O?

O2O is a kind of electronic commerce mode with a very high geographical limitation, and it is due to the geographical limitation that it reflects the O2O challenge and based on. O2O is a kind of the most grounded gas business model, grounding gas must go "convenient" route. What is the key to convenience? One, the information is big, a city cannot have only one kind of message, our daily contact of Eat, live, row, wear, play, all contain huge information and business opportunities. How to filter and aggregate this amount of information is a great workload. Second, high precision, in order to ensure the amount of the premise, should be to improve quality as the goal. Why do I say the quantity is in the post? Localized information is not inherently professional information, a piece of information may not be accurate for a group, but for other groups, may be their "public search for his thousands of degrees" results. But how do you increase the number of fixed customers without ensuring a lot of "potential customers"? However, it is not possible to find a truly convenient message in a large amount of information, which is no different from internet spam ads. Therefore, we should aim at quality. Third, efficiency, in the user from the vast number of accurate information you provide a convenient way to get their own message, how users can be in the shortest possible time to achieve this information on their own, this is the problem of efficiency. Finally, customer management after the successful implementation of the above three key, to consider how to turn these one-time customers into fixed customers.

If the four key points can be successfully achieved, it is the advantage of O2O. First, you can get a lot of information about your city quickly and comprehensively; second, you can learn from your own experience or friends to know which information is the public's hot spot; third, the same city logistics is the fastest logistics, even if only a bicycle can be in half a day to deliver the goods to the hands of customers; O2O customers are usually face-to-face transactions, please a cigarette, greeting a few words, to make a friend, this customer pretty is a fixed customer.

What is the carrier of O2O?

Any kind of electronic commerce mode has its fixed carrier, the traditional electronic commerce must rely on the network mall, warehousing, logistics, payment platform and so on. What about O2O? Besides the four carriers of traditional electronic commerce, O2O is more embodied in the mobile end. O2O information carrier can be network mall, can also be micro-letter and Weibo, or independent development of mobile phone app, storage carrier can be embodied as a physical store, community convenience stores and even stall; The logistics carrier can be express company, also can be private car, electric car and bicycle, if you like, walk also can. The payment platform is more free, can be paid online, can also pay the first hand delivery, more can be "boss, owed, next time to you." O2O do well, can fully realize the network 0 cost management.

What are the limitations of O2O?

Limitations and advantages are often only one step. The first is the amount of information, if you are an otaku, live a 3.1-line life every day. At this time you want to engage in O2O, that is your disadvantage. In addition to searching the Internet for local information, you are unfamiliar with the city, and the search information is not necessarily the latest. Furthermore, the lack of information causes you to not be able to filter out the best news from a large number of messages, the activity of a bar a few months ago, you are now released, you face is not nobody, but suffered a lot of spit and contempt. Moreover, efficiency, from the store to the location of the customer, you can not first come up with a best route, can not ensure that in the shortest possible time to complete the transaction, how do you achieve the next step, to retain customers? Finally, business sometimes depends on not money, but contacts, do not know the ways of the Times, and good service is difficult to retain the customer's heart. Some people at first sight you are very annoying, not like open shop, you can in the computer this end scold customer long-winded, face-to-face trading you try?

What are the examples of O2O?

O2O can be traced back to classified information sites, but the concept was not clear at the time. Classified information website is also a kind of O2O, because it is to provide the information of each city mainly, to a certain extent played a convenient role. In addition, you can buy a pair of clothes Taobao shoes, but you can buy a grilled fish taobao? Group buying can be, group buying is also to provide local business model of information mainly, but the information is a time limit, through the village although there is this shop, but has no previous concessions. The most clear idea and concept is 7-11, to facilitate the store on the Community model, no matter where you are, as long as you need, the transaction will always be realized. When the mobile Internet began to develop, the merchants gradually put their eyes on the mobile end, not only relying on the public to comment on mobile phone clients, mobile phones around Baidu, such as lbs mobile apps, more businesses to develop their own mobile phone software to provide information, pre-sales consulting services. Of course, more is based on micro-credit and micro-blogging marketing. Merchant public number, business certification microblogging number in endlessly, in Xiamen Software Park around, there have been several to provide services to micro-letter take-away business.

How to do O2O with Weibo?

Talk about microblogging marketing articles online There are a lot, but did not focus on, see dry goods. Although the internet age is open, in fact, Open is not based on the internet, the important thing is the people. Once selfless people, go where are open, people once narrow, known as open source program inside also have encrypted code. Of course, I also just slightly understand the fur, not to share dry goods, but we discuss together, speak poorly, and we criticize.

I personally think that Weibo marketing has several important points.

First, new. Whether it's traditional media or internet media, first-hand information is always the most valuable, and no one wants to go through the information a few days or even months. New, can bring useful information in the first time, can inject fresh blood when people expect to update. So, once your microblog is not updated for a few weeks, or if you update some outdated information, you should stop.

In this heavy rain, there are many photos are netizens on the bus on the micro-Bo, this first time news pictures, other formal media can not be. It is these photos that make many people in the office know that the streets have become like this, and that leaders will not criticize you when you arrive at the company at 10.

Second, burst. Burst, not only is the hot spot, more should be the bright spot. Bland information always makes people feel boring, not to mention the common information that is reproduced repeatedly. How to do it is very tricky. The recent microblog spread of the bus most easily exposed to a few of the seats of the picture, is a burst point. First of all, it is in line with life, social hotspots are often a part of life, bus is everyone will see every day of transportation. In such a common means of transport, can find a few bright spots, which is very in line with the public taste, and secondly, it is in line with the weather, May or June is exactly the time of the season, wear too hot, wear less cold. But there are so many girls can not wait to put the short skirt deep V to wear, the flesh is hidden meat, resulting in the next men do not see it, and the bus of these seats, just can see the "bright spot" of the place. So it fits the weather. Finally, it conforms to the "people and", this picture on the internet heat, happy is the boys, in how to squeeze also to go to those places, this picture has become a boy to see spring of the treasure. For girls, some may notice, but always inadvertently. With this picture, girls will be careful to protect themselves when they are in these positions.

Today, in the Netizen Weibo saw a picture, a friend directly in the street canoeing, see this picture I smiled, this much wisdom ah. It's kind of a blast to see a place on the internet where you know someone who does something weird.

Third, interesting. The interest here is interesting, you know why there are so cold jokes on Weibo, funny pictures of the account? And there are a lot of fans. People like to watch interesting things, and these interesting things are not limited by time. Moreover, the interesting content is apt to cause the large attention, said So-and-so cold joke because So-and-so star broadcast one of his Weibo and fire.

This heavy rain, many netizens draw ridicule, in panic and wonder, a little funny atmosphere in it. Like Yaan, Mop sent a picture of the people of Chengdu about playing mahjong. This is fun, people like to see interesting things.

Four, real. The reality here refers to practicality. If you can't find the latest, interesting hot news in the first time, then do something practical. Small Fresh department likes to pick up some of the mood quotations, the healing department likes to do some perfunctory and love-related healing words, technology Daniel likes to send some of the industry's Technical Digest, food Tatsu people like to share the local food information, and so on, abound. This kind of microblogging, often very popular. and micro-letter O2O Marketing, it is necessary to take local practical information mainly.

In the heavy rain, there will be a slight Bo forwarded some of the municipal measures and safety precautions, which is very useful information, although not see the explosion and light, but saw the real.

I have an example of my own, I have a friend engaged in advertising, in the street there is a storefront, usually to the company to print some business cards and door numbers and so on. He told me he has a website, but because do not understand maintenance and promotion, but also can not bring substantial benefits, simply put the site to stop. I told him that not all companies or businesses need to do a website, and sometimes the site is to face the problem. I give him advice can start from Micro Bo, the first without cost, the second without too much technology, and third, no need for dedicated personnel to maintain. Similar to this kind of self-employed advertising companies (for the moment call it the company), first of all, there is not so much information available, business cards are business cards, the number is the door, leaflets are leaflets, and how the whole is not a variety of information. How to maintain this microblogging account? First, to play their own advantages, do design, there will always be contact with a number of design-type websites and interesting design drafts. Usually can update some interesting business card design, interesting door number, a master's work, etc., occasionally interspersed with some company information. If someone who happens to be in the same city sees your interesting microblog, if it happens that their company wants to print a business card, he may be your potential client. Second, join some of the same city platform, such as watercress. It is more acceptable to send a Twitter link online than to send a Web site. You collect the interesting design to these platforms, can bring micro-blog link with a bit, even if not with the micro-blog link, the picture also has a micro-bo watermark, to some extent played a role in the promotion. Third, let your clients focus on your microblog.

Network marketing deep like the sea, each marketing personnel have the skill, as for how you also have a stunt, you can only test yourself constantly to explore and learn. The outside is still raining heavily, a little sentiment, put these sentiment and everybody share, hope can be helpful to everybody. Finally, I wish you all a great fortune in the mobile internet age!

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