From marketing to go out there is a vast world

There are questions about the market of apparel online shopping. said it mature, but I do not know how many are still in the dry hit the money is not good, said immature, but the most representative Taobao clothing sales are ranked within the three. Can only say that the current market maturity is only relative to the Internet http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model of a mature."

Taobao rely on Consumer-to-consumer, many businesses rely on the business, forget what C ultimately inseparable from profits. When it comes to profits, there are people who have red eyes and eyes, and some people have green eyes and are hungry, and I've been starving myself these days thinking, what do we do for clothing? Or do e-commerce? Think about it, we are doing business, not to do clothing. Not only we, like those big names, every customer, fart machine, decorate, fashion uprising, clothing nets and so on, selling shirts, neckties, bras, denim, single goods, mall, independent products to join and so on, are counted together. Can only be regarded as business. Because we do is a selling behavior. Although this "behavior" is more complex, but we can still use a common in any industry in the old words can be said to understand, is "network marketing."

We think strategy every day, do products, publicity, pull users, bragging, Shing, all used, have been staring at this goal, to sell our clothing. "Marketing" word, really like a stick on the carrot, no matter how you chase, always away from you, but want to eat a mouthful, or quite difficult. If you change your clothes into something else, I think it's almost the same way to sell the goods. Otherwise, many newly established clothing e-commerce sites are dedicated to digging e-commerce experience, and not to dig people with experience in clothing.

Said for a long time, my idea is that our ideas can from the "marketing" of the circle first out. The so-called E-commerce marketing, is the successful establishment of a model on the Internet "brand", and through this "brand" to bring profits, the brand under what are there, a single product, and to join, the profit of a single product relative to the way to join the mall will be higher, because they control the reserve price, so sell a single product can pull to the wind cast, The mode of joining the mall is still uncertain. In fact, it is obvious that the way to join the profit is difficult to ensure that each link down might also lose money. The same brand, the same thing, what does a distributor make you cheaper than the outside? Does he only have your family to distribute his goods? If you want to say that you sell is cheap, the purchase price is low, that can only show that you have not yet, or the distributor did not. Moreover, the life of a single product is not easy, the product, there is no fresh feeling, almost 100% of the replicable, selling things are standard. In the commodity itself, there is little brand value added. So you can only marketing your "marketing", all the way down, slowly looking for new roads.

Since the determination to do clothing, we can also from the "marketing" to the other end to make a hard, but also in the Internet to establish a brand, why we can not build an "Internet clothing brand." From this point of view. We have the biggest advantage of clothing sales, that is the clothing itself. Our clothing E-commerce can have the following characteristics:

1. Brand value added and competitive advantage

2. Design and brand Culture

3. Low-cost, large-range direct shop, sales network spread the cost will be very low

4. Product Quality Assurance

5. Preconceived signs leading position

6. With the entity distribution of the brand, they have some of us have, just our everything online.

So far, more thinking. I want to still in yy, evening drink some Erguotou, continue yy ...