From the Chinese Valentine's Day thought stationmaster must learn from the life to seek the innovation

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The 77 day of the Lunar New Year of July is the most romantic festival in China's traditional festivals, known as "Chinese Valentine's Day." Legend in the night of the Tanabata, look up can see the cowboy Cowherd meet, or under the melon can be overheard two people in heaven when the whispers of words. About the specific origin of the Tanabata, here is needless to say, a long story, we can Baidu or Google, you can learn a lot about the origin of the Tanabata and legends. The annual Tanabata, can be said to be in addition to Western traditional Valentine's Day, Chinese couples are the most romantic days, in this day, will also hold a lot of love-related festivals, in the summer added a lot of romantic color and life fun. Offline businesses will not miss this good marketing opportunities, and the Internet industry is also concerned about the festival, hoping to launch the topic of marketing, attract attention.

In the increasingly hot and competitive group buying industry, group buying site in addition to competition between customers and businesses, whose marketing strategy is better and more innovative, can be said in the competition with peers to seize the opportunity. "How can love say it? "This is a" Love Confession "campaign launched by a group buying website. According to the reporter's understanding, 999 free opportunities have been scramble for one empty. This is a group buying site for the Tanabata festival to carry out a free activity, but also a use of holiday topics Marketing classic case. After the success of the purchase, just fill out the relevant information and the hope of the content and time of the confession, there will be the site's customer service on a specific date, sent "Love confession." Consumers usually buy mostly ordinary goods and services, can buy "confession" is the first time to hear, many successful consumers have said this activity is very novel, you can give lovers a surprise in this holiday. The author thinks, this kind of marketing activity has successfully utilized the festival to the related subdivision user--couples lovers launches the targeted marketing, and has successfully grasped the Chinese expression emotion implicit introverted psychology, lets the website take this attracts many attention, enhances the user goodwill degree and the user stickiness.

Coincidentally, a local forum also launched the Tanabata Valentine's Day eight-minute date large-scale blind date party activities, eight-minute dating activities, each participant has 8 opportunities with 8 heterosexual 8 minutes/times of conversation, in the event does not ask each other the real name only number, can not ask each other's phone number, QQ, etc.; Can not ask each other detailed address; After the conversation, you can put the number of friends you want to make on the card and hand it over to the event organization. The activity organizes the person to each other's right side, informs its contact method. The one-sided right is not informed, so that will not cause to be entangled. The ultimate goal is only one--the shortest time, the most understanding of the opposite sex. This can be said to be small and medium web site through the typical case of Tanabata marketing, different from the virtual confession, offline real Exchange more Web site luster, improve the visibility of the local Internet, aggregated users.

The above two cases are very good with the help of the Tanabata Festival launched topic marketing, although the Tanabata has not yet arrived, but I believe it should be very successful. Although through the festival marketing every year, here is not want to tell the webmaster should specifically how to do. Want to tell the webmaster is, to learn from life to find innovation, festivals, every year, a lot of each holiday, can be combined with the life around the development of innovative marketing. Although the Internet is different from the traditional industry, but the Internet is an extension of the traditional industry, online and offline organic combination. In life to find topics can be launched a variety of promotion, in life to find inspiration, can be a survivor, whim. The combination of life and the Internet, you can dig a lot of needs. In this product and service more and more important, local information needs more and more strong environment, stationmaster only in hard to do the station at the same time, don't forget to walk into life, can make station train of thought continuously. (Text/triumphantly)