Funnel model of Long tail keyword selection in search engine marketing

Now society is an information-flooded society, and people need a lot of information to support it before making a decision. Especially in the current internet age, people have to spend a lot of time to filter information, and search engine appears just http://www.aliyun.com/zixun/aggregation/17183.html "> help customers solve this problem, So search engines have a big impact on people's decisions. Because the search engine search information only for a specific keyword to appear, so that the choice of keywords become particularly important, not only determines whether to show the target customers and determine the level of click Fees. Another aspect as a result of search engine marketing targeted strong, also make it become a cost-effective network marketing way. We do search engine marketing, especially to stand in the use of customer perspective to consider the choice of keywords or put soft text.

A user unfamiliar with the product and service, make a decision of the query habit, generally from 5 to 10 queries to determine, such as the following cases: case: A patient to Shanghai to look for a hospital to see "necrosis of the femoral head" disease, his understanding of the disease and finally choose a good hospital, generally to go through the following 4 stages of inquiry: 1. What is osteonecrosis of the femoral head?

Is femoral head necrosis serious?

2. Femoral head necrosis treatment of femoral head necrosis drug femoral head necrosis cost 3. Necrosis of femoral head which hospital can treat Shanghai femoral head necrosis Hospital 4. SHANGHAI * * * Hospital femoral head necrosis case two: the need for industrial products safety shoes Buyers Search Engine query process: 1. Safety Shoes 2. Safety Shoes Price 3. Safety shoe manufacturer 4. (brand) Safety shoes

1th, 2 stages, the customer is in the information familiar and the control stage; in the 3rd stage is the time to make a decision, so our soft text and information marketing focus on this stage, so that customers in accordance with the 3rd phase of the keyword query, a large number of our company products or other relevant soft text information. Increase in the 4th phase of customer selection to verify our company's possibilities.

In the 4th phase, customers have already selected several companies, entered the verification phase of information, so this stage is also very important, if according to our business name and keyword search, online can appear a lot of positive and is to deepen the trust of our information, will be the final deal to further promote.

Of course, if the enterprise has the strength and the financial resources, for the bidding rankings can be four stages of the keywords are done for the soft marketing four stages of the article are written, and pay attention to optimize the different keywords, and in the end of the article plus their own enterprise introduction, increase our corporate information exposure and impact on consumers.

If the cost is not much, it is proposed to start from the 3rd stage of the funnel model to do some soft marketing and keyword optimization work.

believe that each Enterprise keyword choice is good, and seriously carried out a comprehensive network marketing, the overall occupation of search engines, your business must be in the Internet and e-commerce on the footing, become the industry's leading application of network marketing enterprises.