Future marketing New Media: facebookads,targetmarketing

Facebook's founder recently unveiled a new Facebook advertising program:

The Facebook Ads program contains 3 parts: Advertisers are able to create their own web pages, launch accurate ads, and access information about more than 50 million users of the site. Through the Branding Web page program, advertisers can design customized Web pages that contain information, content, and custom application software. Facebook users can register as a "fan" of the brand and install custom apps provided by the manufacturer. When people visit a vendor's Facebook page, they will disseminate information about the manufacturer, says Mark.

I think Facebook will have a far-reaching impact on internet marketing in the future.

Instead of a product like Google ads, Facebook ads is digging deeper into the marketing value of social networks that Google, Yahoo, and Microsoft do not. I think Facebook ads is the new media for future social receptacle marketing. I have some deep feelings about Facebook ads:

1. Social network user and Enterprise's SNS direct docking

Although some SNS website also has similar brand promotion, but more often the enterprise is passive, only then produces the value when the user triggers the maneuver behavior. And Facebook Ads change existing rules, companies can build influence on social networks, communicate with users, and most importantly, companies can build their own SNS in social networks for the long run, and of course companies need to social receptacle. Remember Facebook apps, I think apps at this time to reflect the commercial value of the matching and accurate apps for enterprise marketing has a very big promotion, business in Facebook marketing will be more stereoscopic.

2. Facebook ads is a guide to consumer change

If a lot of people see Facebook Ads as a change in advertising, I think that's too narrow. The purpose of advertising is ultimately to guide consumption, and the form of shopping recommendations has previously been distributed in a fragmented ad league, and Facebook ads, through social networking, influence the purchasing decisions of the people around them through consumer information among friends. In the Facebook Ads program, Facebook's application for shopping guidance is described in detail, which is what it means for Facebook's business. The ultimate goal of advertising is to promote consumption, if Facebook through SNS to solve the problem, it is not directly solve the source of advertising goals, significantly improve the effectiveness of advertising?

3. Enterprise analysis of user behavior data

This step is my most concern, the future of the marketing, data is the most core resources, in the face of tens of millions of user groups platform, the target marketing and research enterprises will save how much cost, and this data is the most timely. Facebook may have such a data research center in the future to provide companies with the information they need.

Of course, the problem for Facebook ads is certain, the core is the attitude of the user, if my behavior in the circle of friends in the delivery of advertising, it would be a terrible thing, so the application of Facebook ads will face a severe test. The other is the user privacy problem, Gmail was once the same, but I believe that will be resolved through a certain way.

Overall, I'm bullish on the Facebook Ads program because I think Facebook ads represents a new medium for social marketing, and Facebook may change the nature of marketing behavior and allow retailers to work more closely with product developers Enable enterprises and users to continuously interact in the same social network, consumer behavior to promote SNS consumer guidance, which in itself is to solve the essence of marketing: The purpose of clear, group precision, cost reduction. And for consumers, after the advertising trust crisis, the friend's recommendation and Word-of-mouth will be a big way.

As I expected, in the future will certainly appear:

Facebook's marketing consultancy helps companies complete target marketing for Facebook, and Facebook's user behavior data will be one of the business and 4-a marketing decisions, and companies will also raise awareness of Facebook's marketing and even set up appropriate departments Maintain a keen insight into SNS marketing and promote marketing.

(Flying cutting-edge • Internet Business watch   www.flyu.com.cn)