Game makers get involved in new media, film marketing, increase net users

The new generation of young Idol's masterpiece "Upper", which exposes the rules of female superior in art school, premiered in Beijing on February 26. Director Tai Xiaojie, otaku goddess Zhao and all the creative staff to the scene. The interview, the red carpet, the premiere, and Yao Jianjing, the interactive CEO of Pattaya, all showed confidence in the annual masterpiece of the film. The film will be on February 28 in the major video sites paid to watch the formal online.

The traditional premiere is a gathering of entertainers and directors, and fans are watching. and "Upper" premiere, is the marketing people, new media people, the generation of artists, directors, the generation of grassroots writers, micro-film enthusiasts and even the game industry gathered. The role determines the angle of view, multidimensional evaluation can not only give the "superior" more comprehensive and objective judgments, or the network play to promote the development of effective suggestions. After 90 minutes of observation, there are shadow people call "fun": "Upper" select the theme of youth, drama design drama, the story of ups and downs unexpectedly constantly, at the same time the current popular elements and fashion style, very in line with the taste. The film let "Superior" the word more real, three-dimensional, especially the realism of the performance of the way the director wants to show the value of more impact, hope that those who pursue "superior" people can take warning, but also believe that the drama heroine's simplicity and perseverance to the audience to transmit positive energy. ”

In the industry, the "upper" modern flavor and slightly black humor, material cut into the current film and television drama market in the blank zone, the market prospect is broad. What's worth mentioning is the implant part of the Magic Wonderland, one is to play in the way of content implantation, the second is the game in the play in the role of the hero and heroine of the emotional support, the virtual world grafted to the real world, the image and vivid, to achieve a subtle effect of publicity is impressive.

In view of these two latitude's appraisal, the Yao Jianjing Interactive CEO Mr. He is two "two degrees" to carry on the summary. First, the "upper" is with Tai Xiaojie director and cast members of the "Adolescence" series after the perfect two degree of cooperation, with the "adolescence" the basis for cooperation, whether in the film quality or in the meaning of the communication is the first upgrade version of cooperation. Second, this and "magic Spirit Fairyland" is the next "Adolescence 3" with the game manufacturer's second cooperation, the target group of high degree of coincidence is the opportunity for both sides, "two" is only a beginning, I believe that there will be more content marketing and entertainment marketing marriage cooperation.

According to the BAM data show, the current "Adolescence 3" in the total network of 1 billion times, the entire "Adolescence" series of full network playback more than 2.5 billion times, means that the video content of the media integrated marketing for the advertising implants to win billions of products to display opportunities. and "upper" audience expected value more than "Adolescence 3", with the daily average of the users to break the 20 million mark, February 28, "Upper" full online line will also help advertising implants to obtain more potential customers.

Not only that, "upper" at the same time exposed the new Media era video marketing development of the iceberg. From "Adolescence" to "upper", game manufacturers and the cooperation between the company more and more in-depth, according to the people inside the guava, is currently preparing a well-known game manufacturer's implantation and custom play, why more and more game manufacturers choose to interact with the film and television new media content integration operators to carry out in-depth cooperation? Industry insiders pointed out that Game manufacturers need to diversify from more channels to obtain new users of the game products and improve user activity, and the new media, such as the film and television to interact with a large number of young groups, is the game manufacturers chasing the object.

According to the 2012 annual micro-film advertising type data show that in the water test video marketing industry, the game industry to 10% of the market share in the third place, only behind the automotive and electrical industry, video marketing recognition is very high. This shows that game manufacturers have become the video marketing industry chain, the main value creators and the market prospects, and such as the new media integration operators such as the future video marketing development direction will be closer to the game industry.