Game Q-Coin marketing: Players or cheap labor

Wen: Yao often said, there is nothing new under the sun. But this sentence does not seem to apply to the online games industry, and sometimes I am somewhat fortunate to be able to eat in this industry mixed meal, so I often can enjoy some wonderful "performance."　　This is not, in recent days there is a drama staged, the main character is nine city, the day before the release of the news said, "invited DNF players to participate in the" Three Kingdoms "of the public test, if players feel bad, you can get Q currency as compensation." The nine city digs the angle Tencent, not breaking the law but violating the moral nine city this sudden out of this "strange recruit", according to industry gossip, before the nine cities and Tencent had talked about the joint operation of "Three Kingdoms", but did not talk about, so nine city does not exclude under the angry, to Tencent to such a trick.　　The genius of this trick is that looks like nine city some violates unfair competition law, but cannot find the clear article to accuse it, because Q currency is only a kind of fictitious property, and nine city proposed is "compensates" the concept, is not the direct purchase, also does not construct the commercial benefit behavior. In other words, Tencent know nine city in robbery DNF users, but can not find any handle, only from the moral condemnation, very wohuo. It can be said that the nine city really disgusting Tencent.　　And aroused widespread concern in the industry, although the means is not very fair and square, but now the marketing style of online games is "Not afraid not shameless, but also more shameless", plus the nine city itself is now a heap of mess, who still tube?　　You see, this is bad to Tencent's doorstep robbery 200 million Q coins, players become cheap labor?　　Two manufacturers of infighting, for the players in fact, the significance is not, in this matter, the role of the player is very delicate, both the chips on the table, but also the tools of manufacturers, especially for the nine city, this business is two birds with one stone. First of all, we look at the nine city's "compensation" method: Players in the account level reached 16, you can choose to receive a gift package, or convertible into 20Q coins, and account cancellation. So in other words, to get this Q-currency, players must pay a certain amount of time and energy--16 level can be in exchange for 20Q coins, for some big city players really unattractive, not to this point Q currency to practice number. But for the small city players, if he can practice a day, lasts one months also can have hundreds of Q currency income, so, they are very likely to keep registering, practice number, change Q currency.　　And then the direct performance is--the number of games registered increased, online number increased, players active degree.　　How, do you think that the marketing of the nine city is too high and clear?　　I'll give you the money. The temptation to face Q-coins, the player still needs to calm down. It is said that after nine city, Blue Harbor also put forward the use of Q coins to attract players online test game, it seems that Q coins into the sweet cakes, its characteristics are very magical--although the virtual currency, the value is exceptionally strong, online game manufacturers even if a large number of The use of Q-coins to promote, the player has enough appeal, not to worry about taking legal responsibility, can be said to be a pair of birds。 Players face such a temptation, how to do? The author believes that the first player should not blindly for Q currency to play games, after all, the manufacturer is the rule of the maker, the player is always a disadvantaged group.　　In the end, the factory chamber designs a variety of harsh conditions to minimize costs, that is, the player is filled with joy and the result may not be as satisfactory. Online Games Q-coin marketing, revealed a new trend, manufacturers found a separate game media, advertising, joint operations outside the promotion model, it has both hype effect, but also to bring real users, at present, is very cost-effective, but with more and more people, which will inevitably erupt between players and manufacturers of contradictions,　　This to the future of the online games market and buried a time bomb. Come on, let's see who's playing last.