Gifts, handicrafts Industry Network marketing Solutions

In the entire handicraft industry, more and more people are talking about network marketing, even the antique city stall of the old uncle also has his own mailbox, more and more enterprises to join in the network, although there are large companies, but there are many small business traces, more and more books, articles in the discussion of network marketing skills, methods, Bookstore on the marketing aspects of the book, on the network marketing is the most eye-catching, more and more consulting companies, marketing companies to create a serious marketing plan, almost all the signs in the network in the entire commercial activity occupies an increasingly important position. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;

China's gift, handicraft industry is a recent years of high-speed development of the industry, the average profit margins, huge market space, production and sales have significantly increased space. Development prospects and potential is huge, the risk is relatively low. According to statistics, China has been developing at an average rate of 10.2% per annum in the past 10 years.

Gifts, handicrafts industry, although a wide range of manufacturing methods, equipment size and structure of different forms. Gifts, handicrafts Industry Network marketing focus and common problems

1, the value of network marketing highlighted, the trend of network marketing, Network Marketing is an urgent, or a

Network market is now parallel to the traditional market, the largest enterprise operating platform, gifts, crafts industry Network Marketing has been recognized by most enterprises and accepted, gifts, handicrafts Industry Network marketing value has been recognized, the use of network to create wealth is not a myth, gifts, Handicraft Industry Network Market competition has begun, enterprises to achieve a real sense of gifts, crafts network marketing Imperative! Deep excavation of successful people's experience, let us succeed together!

2, the majority of enterprises to carry out gifts, handicrafts Network Marketing lack of overall planning, not to promote network marketing to the company's business strategy of the height

Enterprises on the gift, handicraft industry Network marketing lack of systematic understanding, many people think that do a website, register a domain name network is considered to be a network marketing. The correct understanding should be: Network marketing is an important part of modern enterprise marketing strategy and important marketing means, network marketing is systematic, sustainable, systematic marketing strategy, including planning analysis and formulation, online marketing platform design, directional promotion, Network Marketing management, effectiveness analysis and evaluation, continuous improvement optimization.

3, repetitive investment, the wrong investment phenomenon is serious, resulting in a lot of waste of resources

Most of the company's Web site revision year after year, the service provider, and finally changed the worse, a year worse than a year, cast a large number of wronged money, did not accumulate any resources. For example: Do not accumulate any customer resources from the network, do not say to use and develop these resources. (80% of site visitors are potential customers.) Some of the wrong guidance given by the professional firms leads to the wrong investment.

4, find professional gifts, handicrafts Network marketing talent is too difficult, the enterprise has no professional management and responsible for network marketing

Network Marketing and E-commerce as a new industry, the industry is very professional talent too little, because the network marketing involves a number of areas, to the current industry does not form a complete training system, which for enterprises to carry out network marketing obstacles to human resources.

5, only pay attention to the promotion of the website, do not pay attention to the network marketing platform construction and network marketing management, improvement.

Many enterprises attach great importance to the publicity on the Internet, do a lot of investment to promote their own website, but the marketing platform for investment and attention is very little. Clients that cause a lot of access give up access when they enter the site. A site with poor navigation, poor content, download speed and slow updates will not be accepted by any customer. According to the proportion of investment to allocate, if the annual investment of 150,000 in network marketing, at least 40% to be used to improve the upgrade network marketing platform. A good navigation, functional integrity, comprehensive content of the network marketing platform is to carry out network marketing and the accumulation of customer resources base.

6, the service provider level is also uneven, can not guarantee the unification of services, professional, quality.

At present, most of the network company's service level is generally not ideal, providing service professional depth is not enough, the service is not keep up, the service system is poor, the reaction speed is slow. The service provider's unification, causes many enterprise's network Marketing system to be divided, the management is chaotic, the reaction speed is slow, even causes the heavy loss.

7, the Network marketing effect and investment return evaluation needs quantification

All businesses are faced with this investment and return problem, since the investment must have a return and output, but the gift, handicraft Industry Network marketing effect evaluation purely from the amount of transactions with customers on the evaluation is not comprehensive, gifts, crafts industry Network marketing effect evaluation should be divided into the type of return and intangible assets.