Go out of the website "Vacation", stabilize the website rank

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Horse's holiday has finished, back to work after not found, holidays, more fun, fake website problems. After the start of the year, the author Xiao Dan found a lot of sites in the holiday encountered a variety of problems, prompting the site rankings declined significantly, the author jokingly called "Site Holiday syndrome."

What is the reason? The change of the algorithm? website is k? Today, the author D.J. and everyone together to solve the site holiday problem.

After some statistical observation of the site data, the author found that the site will appear a series of problems, the root cause or the maintenance of the holiday site slack problem, so that the site in the security, links, content, audience, and other aspects of the problem, these problems directly result in the decline of the site rankings.

We should be clear that during the annual leave period, although we are resting, but the major search engines do not rest, in other words, search engine spider did not stop crawling updates to the site. Of course, here I can also be clear to tell you that the holiday site floating problem with the search engine algorithm is not directly related to the reason is that the update of the algorithm is the network engineer's writing. So in the exclusion of search engine algorithm after the impact of the site holiday rankings are what?

First, website security issues.

After the day we found that the site at the top of the domain name will appear a lot of garbage snapshots, and these snapshots are more than two class domain name betting, entertainment information snapshot, which is our most common kind of universal domain name is resolved, hanging horse phenomenon, is commonly known as the site is black. This situation mainly reflected in the site results page Many do not conform to the content of the site information or in Baidu Index to see the site index significantly increase. This time we have to do is to ask the space business, domain name to help remove the Trojan horse information, and then file submission, as soon as possible to delete these affect the main reason for the site rankings.

Second, the site link problem.

The site link is an old topic, we all know that every link is a vote, and we also know that the link is a lifecycle, once the failure means that the voting value of the reduction. Just imagine, if we usually do the link is some quality is too low, short life cycle links, and during the holiday without making links, there will be many failure links. This time will greatly reduce the voting value on the site, imagine this is how a result. The only thing to be thankful for is that the failure of the link will only lead to a drop in the ranking of the site and will not be K station.

Third, the content of the site.

In our website optimization technology, the content of the update occupies a large proportion, but also contributed to a lot of seoer to the content of the site update has a certain frequency. According to the website content updated frequency search engine will be tailored to this frequency custom site spider fixed frequency crawl. In the holiday, presumably a lot of seoer have not updated the content of it, this structure caused by this fixed frequency failure, resulting in a lower degree of trust, which will affect the site rankings. Here the author wants to say is, the website content update frequency actually has the user the demand to decide, many small enterprise website actually does not need to update frequently, thus will not appear the pressure grasping operation credit degree to reduce the problem.

Four, the website audience problem.

The site audience refers to the site user groups. Many of the reasons for the decline in the site during the holiday is due to the rapid decline in the number of audiences during this period of time caused by a sharp drop in traffic. The root of this phenomenon and Seoer daily is the website promotion marketing way closely related. If in the Daily website optimization is similar to QQ Group marketing, micro-credit, micro-bo This kind of real-time marketing methods, presumably your user group experience down very serious, and if the use of other cumulative marketing will have little impact.

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