Gold Rush City Website Project proposal

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1. Gold Rush Summary

The benefits of online shopping: 1. Many varieties, the reality can not buy things in the network to buy.

2. Convenient, do not go out to buy, you can door-to-door, especially the purchase of virtual goods more convenient.

3. Cheap, because the online mall compressed the physical store and the cost of shop assistants, so the price has the advantage

The disadvantages of online shopping: 1. A lot of crooks, many cheats are eyeing the internet shopping, often using low price temptation. Beginners can't judge. It is understood that more than 80% of online buyers have been cheated.

2. Error, do not see the object, can only see photos. Most sellers are photographed by camera and put online for buyers to watch. Even some sellers directly copy other people's photos.

2. Market Analysis

With the continuous development of the network, the continuous progress of society, people's lives more and more modern.

From the original shopping malls, to television shopping, to the current online shopping, people's consumption patterns are constantly changing.

Online shopping is a new way, is also accepted by the masses. From the beginning of the largest eachnet, to Taobao, to Paipai, and so on, more and more e-commerce sites springing up.

I am Taobao the first batch of registered users, I have witnessed the Taobao from the original thousands of users to the current tens of millions of users, from the initial immature, cheated buyers more, to the present mature, daily turnover over billion. I have reason to believe that China's future e-commerce will be very prosperous.

As long as the government's financial sector does not limit the development of Taobao sites, online shopping will have a great future.

Sellers are getting more and more. Face fierce competition. Everyone has reduced prices to a minimum. Some sellers are ridiculously low. This makes it easier for crooks to survive. That is why the official minimum price for QQ members is 7 yuan. But there are 3 yuan. 2 Yuan. Even a few cents.

Conjecture: The network market will be polarized, large companies due to the credibility of the increase, and efficient service will win customers. and small because no one trust will go to bankruptcy or mergers.

3. Project Definition

What is the city of gold? Why create a Gold rush? The Gold Rush City is a collection of the lowest price of Taobao goods and 100% security assurances. To make the internet shopping more humane. Create a gold rush to provide buyers with more convenient shopping services. Let the buyer know that there is a good bargain. Initially we intend to start with the virtual goods. We hope to have Taobao point card sellers to join together to create. A person sells a low price card. Promote other products. You will also advertise your store in the gold rush.

4. Gold Rush City promotion and development

A website is valuable to buyers, then the buyers are very happy to come up to see. Gold-Rush city is included in the low price point card. and guarantee 100% safety. The commodity link lets the glance, the promotion therefore occupies the very big superiority. Initial to Pig Network release task promotion (each major forum post task) then the website has a little fixed traffic, The use of "leveraging force" to promote the law, is to borrow Taobao many sellers to promote more Taobao buyers. (Put the seller's shop ads on our website, and then advertise our website when selling things.)

Now the agency ads can only mix meal. From the site's traffic. This group of traffic utilization value is very high. Because they are the people who have the ability to consume the Internet. So if we are acting on our own products. Put your own product ads on the website. This is a lot of marketing advantage. Because the buyer will not consider a lower than our product idea. Because the gold rush is the most Low commodity. Of course we can't fool buyers. So we strictly filter the agent products. Agent only: 1. There are no other agents on the Network 2. The development is not single. Fully adapt to market trends.

5. Financial Planning (abbreviated)

Basically is the website promotion expense and the server expense.

6. Making Plans (abbreviated)

Develop a more humane and simpler web site program. Rational use of promotional funds.