Good products only good marketing

A lot of people are looking forward to a hearty marketing, "popularity" to reach the point of booming, "praise" is like you stabbed a hornet's nest general, was a raging passion, "sales" also in your secretly happy marketing victory time to give a little extra surprise. Are you satisfied? A marketing so expected in my opinion, perhaps it is "easy" to achieve, easy is any product may someday also hit the Universiade, met a marketing master, with a large sum of money, think of a good idea ... However, to make this more long-lasting, master, money, ideas are not the core, marketing, what is the main body? Products。 Just like a person to a blind date, the performance of a good meeting is only a moment, to want from love to marriage, and then to grow old, this person is not good, the essence of clearance, moral integrity is excellent ... becomes particularly important. Marketing, as in love, to do enough preparation, forge a good product out!

In February 2008, Starbucks did one thing, which shocked many Americans, and it is conceivable that a few hours of the United States have no coffee to drink, what has Starbucks done? It went out of business and the 7http://www.aliyun.com/zixun/aggregation/37200.html ">100 House store posted the same sign:" We are committed to making our espresso perfect. And it all stems from proficiency, which is why we are fully engaged in carving their own skills. "Starbucks is out of business to train a good barista, to make a soul of coffee." In the weeks after the closure, Starbucks coffee quality has been promoted and maintained a high standard, this is a pursuit of excellence, create a good case of products, but also because of good products, Starbucks can be in the digital era, all kinds of marketing into a classic.

Why does a product have a crucial impact on marketing? Just like "Huan" in Yu promised, in the garden to listen to a poem on the thought of their chance to come, people before showing off, but do not know their own to fix so much, for a long time. It takes a lot of effort to make a product, a test that needs to be tested before it is rolled out, a bad experience that can ruin a user, and you may have to spend several times more to save or even more. Then in an immature product phase of marketing becomes the product of the "killer", at this time the marketing near "suicide." Is there a case of "suicide marketing"? In fact, in the era of electrical business prosperity, the marketing of electric dealers have a similar phenomenon appeared, see others do promotional heart itch, do not ready to promote the product, the activity page and the rules are not ready, and even the ability of logistics distribution does not predict clearly, anyway is a blur of the battle, but the advertising investment, Word of mouth marketing all spread Huan son, temporarily also cannot accept, if at this time server again down machine, this is not sad rush to the pole? Remember the 2012 electric business War, there is an appliance business because of the heavy traffic and downtime, there are sales promotion because of some small mistakes, such as the price is wrong, there are problems in the rules of activity, and so on, resulting in a campaign down white busy, not making money is full of negative information, this effort is not flattering things, is because of the product's intentions are not enough! A hearty marketing, the need for good products, the concept of a good product is not limited to a specific item, in the field of electrical "promotional activities", we can think of it as a product, how the product packaging, rules, how to prepare for it? After that is how much budget to push it to the target users, so that users surprise and generate the impulse to consume.

A good product can not only make marketing more tension, more effective, but also can let the team full of passion, like the sea-fishing waiter full of self-confidence! Like the Haier people because of their own products and services leading and full of passion! In the self-confidence and passion, continuous innovation products, this is the rapid iteration of enterprise products power.

We can sum up several points: 1, the foundation of enterprise success is good products and customers; 2, have good products will have good marketing, will have good customers; 3, marketing can only short-term make up for the lack of products, the product will ultimately destroy the best marketing team; 4. Exciting products will make sales and management team passionate; 5, Continuous product micro-innovation will change the company, micro-innovation, including the creation, discovery or say a small selling point of the product.

Repeatedly talk about the importance of products, this is because it is marketing strategy. We need to do the marketing planning before the product preparation, good products, then the atmosphere, there is life! Good marketing, preach the mind, have power!