Group Purchase Web site can not be replicated under the mode of replication needs to expand User Portal

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Not long ago, the computer world, a strong text "Dog day Tencent" attack Tencent's plagiarism replication, let the industry surprised. CCW this way of swearing is indeed a loss of media style, so the comment bias is too obvious and thin. But China's internet does replicate more than innovation. There are Facebook in the United States and there is a happy school in China. The United States has Google, China has Baidu. The United States has Twitter, China has Weibo. And the United States with Groupon, China has a handle net, the United States network of these group buying followers.

2010 domestic scraping a wave of group buying, immediately swept the country. Group purchase site Threshold Low, a set of group buy website system prices generally not more than 6000 yuan, even with the payment system, SMS services, corporate mailboxes, and so on, about the cost of about 10,000 yuan. Large and small group buying sites have sprung up as a result. According to the relevant data shows that the current number of domestic group buying site has more than 500. Through the convergence of many network consumers, so that their own group to publish groups and the site and the joint release of a group of buyers, such as the form of group buying mode, through the one-time purchase of goods to enhance the bargaining power of users and businesses, thereby reducing commodity prices. Thus by the vast number of network consumers, but also quickly became popular.

The success of Groupon, the American Groupon, quickly spread to China on the other side of the ocean. Model imitation is always faster than innovation, China's internet entrepreneurs and yeh people naturally can not let go of such a good successful mode of replication opportunities. Group buy pioneer because imitate success and ecstatic, backward followers are desperate, successive. But buying a surface boom is a hidden worry. For consumers, business integrity caused by traps and scams constantly. Industry leader in the high place is also too cold, always worried about the competitors of the cross-inserted a bar. American group net Wang in hear Tencent dabble in group buying when the gaffe can be seen. Group buying industry lack of integrity awareness, low quality of personnel, as well as a variety of genuine fake group buying sites flooded the market, so many consumers are dissatisfied with the same time. Also deepened the credibility of the crisis and lead to customer churn.

According to foreign media reports, the well-known group purchase site Groupon said the past six months of rapid growth, registered users are expected to reach 25 million at the end of the year, the total sales are expected to reach 400 million U.S. dollars. This is a miracle in China that will be hard to replicate. Of course, even in the United States, Groupon model is difficult to go beyond, the special situation of group buying determines that even if the backward is full of potential, but can reach even more than Groupon's website is very few. Looking at the domestic, then xingping hao123, can be described in a specific period of time under a specific environment of inspiration to the heart, creating a difficult to replicate the Web site navigation myth, in the Web site navigation market has been unable to replicate beyond. Group buying is also so, it can be said that in the domestic Internet environment, group buying mode is not mature, said it is more appropriate for marketing tool than the model. Group buying can be said to be a marketing tool, rather than a complete business model, with the user base platform is able to use this weapon to play a value. And the user base is not out of thin air. This is the number of domestic group buying sites, the success of most of the Internet companies and large Web sites behind the main reasons for the huge user base, with the strongest user base of Tencent involved in group buying is also taken for granted. At the same time, such as admin5.com Webmaster Network has a specific user base, and the introduction of group buying mode and the reasons for the initial success. Replication mode is not important, the main thing is that the user base behind is not large enough.

At present, the domestic group buying market is shuffling, whether large or small sites, must have their own user base. In particular, small and medium-sized group purchase station in this respect congenitally deficient, but also to practice and cultivate efforts to accumulate. Mode replication does not matter, the important thing is in the successful mode of micro-innovation, rich marketing portal, through the group buying site Third-party interface, can be said to be the main point of micro-innovation. For example, at present, there are many small group buying sites with major banks, the development of credit card installment group buying cooperation, through third-party cooperation, the expansion of user access, to help the user base in a weak early increase in the number of users. There are many examples, small and medium-sized group purchase station may not lack entrepreneurial passion, but the user base and limited funds is the biggest bottleneck to limit its development, and the rich user portal can add up, before the group can stand out. (Text/triumphantly)