Groupon launches Partner Network: Managing affiliate Marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Groupon has recently tried advertising technology and has moved on to its goal of becoming the preferred network for local merchants. Today, the company launched its Groupon Partner network (Groupon Partner Receptacle, GPN), which manages all affiliate marketing associated with the company's sales of concessionary services and other products. Unlike other new initiatives, such as mobile payments, GPN is global-oriented, working with about 10,000 content issuers in 34 countries to promote Groupon's preferences, goods and other services.

For Groupon, affiliate marketing is a piece of fat: Sien Smith Sean Smyth, vice president of global partner markets and business development, told me that Groupon now has all the promotional and promotional tools (including email, web search, mobile notifications, etc.) The Affiliate placement was the highest conversion rate-when I asked what the specific conversion rate was, a PR interrupted him. In any case, in fact, affiliate marketing is the best in the current Groupon marketing channel, and it is not surprising that Groupon wants to continue to develop the business and gain control over it.

To clarify, this is not Groupon's first foray into affiliate marketing. As early as 2009, Groupon began dabbling in the field, Smith said. But until now, the company is only at the national level through the Third-party Operations Alliance program, in Europe and Vannox cooperation, in the United States is with Commission junction cooperation. From now on, Groupon has positioned itself as an advertising agent, introducing redirects and other distribution tools, such as the issuer's choice of preferences based on the category. To show Groupon deals that are more relevant to their site.

The move ultimately means that Groupon will have to pay less for a third party when it comes to a deal, but Groupon has pledged that the move will at least now bring better returns to the issuers that join Groupon's affiliate marketing partners. The issuer, who joined the alliance before September 30, will receive a 10% to 12% commission from Groupon's local offer, a 6% to 8% commission from Groupon, and a 5% to 8% Commission on Groupon. The percentage of royalty added after this has not been disclosed.

The platform also provides a control panel for partners to view real-time reports that track the performance of Alliance transactions, create a variety of components linked to Groupon transactions, and visit the Web site's deeply integrated Groupon API.

This is a long way to move forward. Now, this publisher's preferential information Network covers "some of the most popular sites, blogs and apps." Content publishers include Ebates, Sallie Mae Uproimse, DealNews, Fat Wallet, shopathome.com, Slickdeals.net, and so on. But as Mr Smith points out, "We want to be able to cover hundreds of thousands of of sites in the future, not just the 10,000 now." ”

In the long run, it has laid the groundwork for Groupon's eventual openness to external promotions. "We are now talking about opening up to a third party," Smith said, but there is no more information to disclose now. "If we build a great tool, then we are willing to maximize its corporate value." But now we're going to focus on the near-term plan to better serve Groupon. "The challenge for the company is how to overcome the market performance of the past few years. (translation: Gutiushi)

Original：

Groupon takes affiliate Marketing (and Ad Tech) into its Own hands, launches Groupon Partner receptacle (techcrunch.com)