Guangzhou Home Decoration Industry Network Marketing How to carry out?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guangzhou Home Decoration Industry Network Marketing How to carry out? The network marketing of any industry needs the network marketing planners to understand Guangzhou home improvement industry (not only to understand the current situation and development of the home decoration industry, but also to understand the consumer group's network habits of the Home decoration industry). The right remedy, in order to ensure the Guangzhou home Decoration Industry Network marketing effect.

The current situation of network marketing in Guangzhou home decoration industry

As a booming industry in the downstream of the housing industry chain, the history of home decoration enterprises is not very long. Reform and Opening-up has promoted the development and prosperity of Guangzhou's economy, especially in recent years, the rapid rise of the real estate industry in Guangzhou, the first to promote and achieve the home Improvement industry system (ceramic paint decoration furniture and other products) of the popular demand, with the development of social economy, the improvement of people's living standards, People's demand for housing has been from the simple use of the function gradually rise to pay attention to taste, highlighting the personality, display knowledge and aesthetic height. Home decoration and decoration consumption has become a social fashion and hot spots. Home decoration industry is a rich development prospects of the large industry, home improvement enterprises to carry out a variety of marketing activities, in various media advertising is in recent years, is the result of market competition, but also the trend of the industry to mature.

Home Improvement Enterprise's main target customer group is the property owner (second-hand housing market is hot, the industry is also a development opportunity), property owners of the age level, cultural literacy, personal preferences and aesthetic level, the demand for residential decoration is also different, how to meet the personalized needs of property owners? This requires home improvement enterprises like real estate enterprises, the market research and development as an important marketing process, so as to explore the potential value of the target customers for enterprises to create wealth.

For Guangzhou home decoration marketing mode, from simple traditional sales to concept marketing, service marketing, experience marketing, emotional marketing, knowledge marketing, differentiated marketing changes. As home decoration industry, how to carry out effective, targeted marketing is very important in their own field, how to apply the above mentioned marketing model to the home decoration industry for analysis.

How to develop the network marketing of Guangzhou home decoration industry?

The current network marketing means of Guangzhou home decoration industry

1. Website Marketing

Enterprise website is home decoration Industry Network marketing and a very important link, a good ranking of the site is conducive to more potential users through the Internet to find corporate websites, and then understand the enterprise.

Website marketing is relatively passive, if the Guangzhou Home Improvement Enterprise's website optimization is not ideal, plus the home decoration industry intense competition, the website rank will be very difficult to have the very good search engine rank! No good keyword rankings, on the website of the Enterprise, Network Marketing is failure!!

2. E-commerce

The successful operation of Business-to-business mode provides information matching service for enterprise's product investment and rapid entry into the circulation field, which enables enterprises to face consumer groups directly.

The disadvantages of business-to-business cooperation model, such as singleness, lack of industry and lack of individuation, also affect the development of network marketing of Guangzhou home Decoration Enterprises to a great extent.

3. Network Shop

Personal advice if it is a business to promote the shop, it is better to do their own website promotion (if the shop is just display, publicity, or good)

The Network shop optimization does not have the Enterprise website optimization to do well, the information propaganda also has the very big limitation.

4. Network Advertising

This model is the current Guangzhou Home Improvement Network Marketing enterprises more like the network marketing means, proactive, network marketing publicity, network marketing means rich, network timeliness and so on the characteristics of Guangzhou home decoration Enterprises to develop long-term network marketing services.

from which aspects can carry out the Guangzhou Home Improvement Enterprise's Network Marketing service:

I. Characteristic propaganda

1, design: put forward new design concepts, inject new design element, then these new concepts and the original element should be there to get it? This requires designers and marketing planners to dig together. Pay attention to the design trends of international, domestic and industry leading enterprises, carry on the practice.

2, Construction: The owner of the construction process is very concerned about how to achieve the owner of the entire process of monitoring, to achieve ease of home improvement. This is very worthy of enterprise thinking, the necessary records of the process to help enterprises build brand image and achieve sales growth. How to record this consumption process, you can take the form of a photo, you can also take the video recording method. The management of the process to achieve monitoring, then the owner is also concerned about another problem, is the quality of workers, which is the important guarantee of construction results. How to promote the company's outstanding workers, this is not a work of their own problem, as a decoration company, should be their workers to carry out the necessary packaging and publicity, to hold a number of skills competitions and other projects, the skills of workers display, publicity, improve the owners of the company's Trust degree.

3, Materials: Large decoration company, must have a strong resource integration strength, how to a large number of materials to integrate, which is related to the cost and quality of enterprise decoration. Enterprises in this regard, to find ways to enlarge the ability to integrate materials. Prove the reliability of the materials used by the enterprise. Enterprises to the material business of the tender process of packaging publicity, it is best to allow the material business to do public support commitments to prove the strength and credibility of the company. At the same time, but also to ensure that the material business reasonable profit, in order to share benefits, to ensure long-term development.

4, environmental protection: in the current market, environmental protection is a very concerned about the consumer, but has been in this aspect of the promotion, if you want to dig in this area, must think deep, digging out the core of environmental content, packaging. Must be forward-looking and operable. Forward-looking assurance of the advanced nature of the concept of consumption and the concept of the rise, can enable consumers to produce a psychological expectation, conducive to consumer acceptance or even acceptance, and further take the purchase behavior. There must be a certain degree of economic, economic is to have a considerable target customer base and the appropriate product costs, which provide protection for the profits of enterprises.

Finally, the concept of marketing, the need for enterprises to promote the concept of consumption to achieve new, beautiful and good.

Second, service marketing

A decorative company has been developed for many years, there must be a lot of old customers, but also face more new customers. How to do customer service, the relationship between the station future.

Services include three stages, mainly including pre-sales services, sale services, after-sales service three stages.

The first phase of the service is mainly the content of marketing, to facilitate the signing of the bill. The second stage is the sale of services, that is, in the construction state, the purpose of the service is to smooth the display of products. To ensure the quality of construction, but also to the process of problems arising in a timely and effective treatment to improve customer satisfaction. The third stage is after-sales service, this stage of service most enterprises do not very good, but its importance is very worthy of attention. Not only the care of the old customers, but also the best way to develop new customers. Promote the company's service concept, enhance the company's image in the hearts of customers.

Third, experience marketing

Experience marketing in the decoration company's application, mainly reflected in the following aspects:

1, Model Room: Model room is the most common way to experience marketing, but not enough preparation will backfire. How to make good use, and not because of the design style of the cause of the impact of sales. The proposal in the design and construction process requires high standards, in color collocation and style to have a new idea, the scene should have the explanation of design ideas. The description of the style, add the content of knowledge marketing.

2, Site visits: The site is the decoration of the workshop, do a good job in the workshop packaging publicity, conducive to public management of the enterprise site, enhance public understanding of the enterprise and Trust degree. Understand the strict on-site operation and management of enterprise norms, and regularly publicize the excellent construction site of enterprises, in the form of mass media invite customers to visit the site, do a good job site marketing.

3, Material display: Many consumers of the enterprise and half of the package of materials used by a certain suspicion, how to dispel these doubts, enterprises only to provide consumers with the whole process of material distribution and acceptance, as well as the construction site use. Supporting the comments of old customers, is very conducive to the promotion of corporate image, expand the influence of enterprises. To achieve the purpose of material experience marketing, not just in the material exhibition hall publicity, should be in-depth to the construction site, enhance credibility.

Iv. Emotional Marketing

China is a strong emotional country, people pay great attention to emotion, how to emotional marketing into the decoration company, in fact, it is necessary to invest in the company's feelings, which requires the company's every employee of the customer as a friend, every list as their own home.

So how to carry out marketing, packaging, which requires our planners to penetrate the market and understand the market. Finally can find the bright spot, to realize the emotion marketing goal, the enterprise must take up own social responsibility, "attentively" to do each project well, serves each customer well. To give customers real concessions, so that customers appreciate the enterprise's feelings and quality services.

Enterprises can do some emotional activities, the enterprise's emotional marketing expression, to achieve the goal of emotional marketing, to create a happy home and efforts. We decorate is a kind of happiness feeling, is a kind of warm feeling and rhythm. Advocated is a kind of people and the harmonious coexistence of the house.

V. Knowledge MARKETING

The function of enterprise in this aspect is necessary, and it is easy to realize. Decorate the company not only for the customer decorate the house, but also to impart to the customer certain decoration knowledge and the idea, organizes the decoration class regularly, decorates the university to the social promotion, moreover cannot be too commercialized, virtually enhances the enterprise the image. Whether it is a household analysis or decoration know lectures, should wholeheartedly for the guest room, so, customers will believe that enterprises, so that enterprises earn a reasonable profit.

Vi. Differentiated Marketing

Differentiated marketing is very important, but also more difficult to operate than the marketing model, it is difficult to find the difference between oneself and others, but this kind of differentiation fact exists, this requires our marketing personnel to dig carefully, in-depth market to experience, otherwise it is unable to find their own advantages, to find a different place with others. As a home improvement enterprise, whether you are playing design or playing construction, this is not reflected in your differences, you can only show that you have an advantage in this link, but others will soon be able to imitate, to surpass you, can not maintain a long-term competitive advantage, reflects the differentiation of enterprises.

How to find the difference in the design, construction or material, this is a certain difficulty work. Everyone in the design, we have a strong design team, there are excellent designers, the only difference is that each company's design philosophy is different, this may also be our search for differentiation in an important direction. As far as 1234 companies are concerned, design for life is not wrong, but not close to life, such as we have a designer once said, we design, create a sense of well-being, for the pursuit of creating a happy, harmonious life and design, such a concept is to our existing design concept for in-depth analysis. is to analyze the details.

For the construction of the difference, we pursue the details of the perfect, the construction of every detail to analyze, looking for our strengths, packaging publicity. Whether it is to enter the community activities or square activities, only the designer and the display of its effect is far from enough, can not adapt to customer demand, the display of the construction site can attract the attention of customers, more can bring benefits to customers, understand the core content. Because the designer is only the product research and development personnel, the construction site is the workshop, is the product place, this decides the product core quality.

In addition to the construction process itself, the publicity and the construction management process of every detail of the packaging publicity is very important, only in order to lift the customer's doubts.

Welcome to the fight with me to exchange more knowledge of network marketing of Guangzhou industry: http://jason.a1ie.com