Guangzhou seo talk about the terminology involved in SEM network marketing

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There are a lot of people who have just started to do the network to promote the SEM terminology is a fuzzy probability, and it is not clear what the SEM terminology, including my own just getting started, but also foggy, back to listen more, I also went to Baidu Google check, so just understand what the terms of sem what meaning ! guangzhou SEO today to talk about SEM network marketing involved in terminology! including such terminology in the SEM effect of the advantages and disadvantages of the place! SEM Network marketing terminology, mainly including Baidu PPC, GOOGLEPPC, CPS, CPA, CPC and a series of SEM network marketing involved in the content!

1. CPC (cost per click)

The CPC is billed in a per-click manner, which is often referred to in the PPC service model in search engine marketing. However, such methods have a lot of operating advertising sites feel unfair, for example, although the viewer did not click, but he has seen the ads, for these see ads did not happen to click the flow of traffic, the site can not profit from it. (This kind of advertising, including Baidu bidding, Google bidding and Baidu Alliance and Google Alliance and other alliances are pay-per-click)

2.CPM (Cost/thousand impressions) per thousand Impressions (show) costs

CPM (thousand people cost) refers to the advertising process, to hear or see an advertisement of each person to share the average cost of advertising. This type of pricing is used in traditional media. In online advertising, CPM depends on the "impression" scale, usually understood as the number of times a person's eyes gaze at an ad for a fixed period of time. As to how much per CPM is charged, a fixed rate should be adopted based on the level of popularity of the homepage, that is, the number of visitors. (CPM advertising Guangzhou seo feel that this form of advertising to do good brand publicity)

3.CPA (cost per action)

According to each visitor to the network advertisement take action to charge the pricing mode. There is a specific definition of user action, including the formation of a transaction, the acquisition of a registered user, or a click on an online ad. CPA is often used for targeted promotion with a clear marketing goal! (This ad is very hot before, but now for the registration of such a lot of alliances are cheating, so this model is currently in the network to promote the use of gradually less, of course, this is for some kind of industry)

4.CPR per Response Each response cost?

Billing each response of the viewer. This advertising billing fully embodies the network advertising "timely response, direct interaction, accurate record" of the characteristics, but this is obviously a supplementary sales of the advertising model, for those who actually have half the name of the brand to meet the requirements, probably all the sites will be given a refusal, because the opportunity to get advertising fees than the CPC.

5.CPP (costing per Purchase) for each purchase cost?

Advertisers to avoid the risk of advertising costs, only when the Internet users click banner ads and online transactions, the number of sales to pay advertising site fees. Whether it is a CPA or CPP, advertisers require the target consumers "click", or even further form the purchase, only to pay: CPM only requires the occurrence of "eyewitness" (or "show", "impression"), resulting in advertising pay.

6.CPL (Cost per Leads): To collect the number of potential customer list to charge;

7.CPS (Cost per sales): The actual sales of the number of products to convert the amount of advertising. (This form of advertising in the domestic customer, including Taobao customer representative)

About the introduction of this 7, in fact, at present the most contact is also, Cpc,cpm,cpa,cps these several, now in foreign network to make a CB is also belong to CPS. Do SEM network marketing requirements to be sensitive to data, good at analysis, from the data analysis of the current status of advertising. In fact, Guangzhou SEO personally feel that all do sem purpose is the conversion rate and cost control, as long as the grasp of these two pieces, I believe you will not be unsuccessful! (This includes the details of your operation, of course), just say something today, and then add some detailed information and cases back!

PS: Now the SEO is also slowly turning to marketing for the purpose, at first SEO just simple rankings, as well as traffic. Now we have to go a step further, the flow of traffic in how to transform? How much do you hit the hits? How much do you consult or telephone? How much is the final form? There is a ratio, and according to these circumstances, the layout of your site results and the proficiency of the business people, and so on, these have a pyramid graphics. )

These we later talk about, please pay attention to Guangzhou SEM network marketing Shang Blog! Tips: Guangzhou SEO original reprint indicated: Shang blog: http://www.gaokw.com/seo/