Guo Meimei doubts the whole of a sister fog again

Singapore Red will recently donated 15 million yuan to the Chinese Red Cross for Wenchuan post-disaster reconstruction, so many media people to mention "Guo Meimei incident", and coincides with "one elder sister" concern soaring, so feel the need to express their views on "Guo Meimei incident."

"Guo Meimei incident" is one of the top ten popular events in China in the 2011, and I have not paid much attention to this event until the March of this year.

That night, I talk to an old friend in Chongqing to catch up, he suddenly nagging about one thing, "too no justice, I have a rich second generation downstairs, all day, is to pick up a game, yesterday I saw him open a Massarati back, just bought, more than 2 million!" "I didn't hear the Massarati brand, so I asked," What is Massarati? My friend immediately returned in a very surprised tone, "Massarati you never heard of it?" Guo Meimei have you ever heard of it? It's the brand of her luxury car. I have never heard of this brand, but since Guo Meimei's affair after the fire, recently I have seen a few in Chongqing! ”

The speaker is careless and the listener is interested. Because of the marketing people's sensitivity, I suddenly realized that "Guo Meimei incident" greatly enhanced the brand's visibility. So is it possible that Guo Meimei's incident was a well-planned marketing event?

So I started an investigation into Guo Meimei's case.

June 20, 2011, Guo Meimei on the internet to dazzle the rich, and said she is the Chinese Red Cross business general manager, and then its Sina and V-certified Micro Bo by netizens strong onlookers, set off a great uproar, caused by the major portal sites, a number of network media sustained attention. With the development of events, including CCTV, and many television programs have reported Guo Meimei incident, the Chinese Red Cross said "Guo Meimei" and its unrelated, Sina also on the real name certification of the wrong thing to apologize, the incident ended.

Many people are concerned about the "Guo Meimei incident", but in fact the "marketing" work is only just beginning.

If the "Guo Meimei incident" as a luxury car brand appeared in the "Massarati" does not make people feel strange, then the follow-up events in the "Guo Meimei" and "Massarati" more and more close ties will have to let people suspect.

First is "Guo Meimei incident" after the rapid appearance of the introduction of the Guo Miehao car article. What kind of car is the Red Cross's illegitimate woman Guo Mei? Fu second generation Hao car full recommended "," The topic of women Guo Miehao car complex rich sitting luxury super run "and so on, these articles in Guo Meimei incident after exposure within a few days in the major media, the article on the brand and performance of Massarati to do a detailed description.

Guo Meimei and "Massarati" seems to become associated words, as long as the news of Guo Meimei, there will be Massarati. such as "Guo Meimei was harassed driving Hao car report white hair grandmother," "Guo Meimei brand-new luxury car Maserati was hit for 200,000 depreciation fee", "Guo Miehao car was hit the case today," "Guo Miehao car was rear-end angry on the court to claim 670,000" and so on. In these news, Massarati's brand is becoming more and more conspicuous, and you search the search engine for Guo Meimei related pictures, you will also find that a lot of her photos are related to Massarati.

Many friends will ask, is not "Guo Meimei incident", the car manufacturers see can occasion engage in speculation and take the initiative to follow up? In fact, I also have this doubt at first, but after continuing the investigation, I found that the possibility is too low, because Massarati use "Guo Meimei incident" promotion is very timely, and extremely professional, if it is "whim", it can not be so planned.

"Guo Meimei incident", in the question and answer website, each local forum, began to appear a large number of related content, Internet users to discuss hot topics naturally understandable, but it is doubtful that many posts will be a lot of news is not mentioned in the Massarati highlighted. such as "Guo Meimei's gift of Massarati, whether should pay personal income tax," yesterday photographed a Massarati, Guo Mei-hyun's that Brand "," Shanghai Jingan Fire lost 40 million of good money by Guo Meimei to buy Massarati "and so on, but also a lot of questions about Massarati in Baidu know that appear, These questions all named Guo Meimei's luxury car is Massarati, then or for the price or model, the most strange is that most of the Massarati brand or price questions are initiated by anonymous netizens.

In fact, "Guo Meimei incident" planning is not without flaw, from "Lang Salty Flat was spread 2 million interview Guo Meimei", "Guo Meimei boarded the magazine cover", "Guo Mei Ya Zhao" and so on have obvious traces of speculation. However, due to the widespread distrust of the Red Cross by netizens, people would rather believe a questionable incident and denounce the Red Cross. Although the Red Cross does have a lot of problems, but now it seems that the Red Cross was very wronged, inexplicably was tied to the Red Cross frame, accept the public's questioning.

Due to the crisis of trust caused by Guo Meimei incident, the social donations received by China Red Cross Society in 2011 fell by more than half, which can be said to be affected very much. On the other hand, according to Massarati, its sales to the mainland in 2011 amounted to 780 vehicles, up nearly one-fold from the previous year. Regardless of whether there is a direct participation in the "Guo Meimei incident" planning, Massarati through the event to obtain the proceeds are obvious.

With the Netizen "immunity" gradually improve, "the most cattle", "the most beautiful" and other things like the hype effect has been getting worse. Now to attract attention, it seems only to rely on vulgar, exposure, or use of "rich and poor gap", "official corruption" and other social issues. If say "dry dew", "chastity elder sister" and so on vulgar hype still can endure words, "Guo Meimei," artillery female "and" one elder sister "and other events of the planning can only be called Shameless, because these events are just constantly fooling netizens, using netizens to the government, distrust of power and hype, and thus aggravate this distrust. Now that the government's credibility is getting worse, it can be said that some marketing peers have made "outstanding contributions".

Whether the marketing plan attracts the eyeball nature is the important examination index, but the marketing person needs the bottom line. Many times marketers have the ability to guide public opinion, but if this ability is used improperly, it is likely to cause harm to society.

Marketing person, please keep your bottom line.