Guo Ye-ye: 11 long holiday business how to seize business opportunities from search engines

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The long-awaited 11 long vacation is coming, more and more netizens begin to search for the information about the holiday on Baidu. Many businesses from the search to see the business opportunities, using a variety of network promotion of the way, imperceptible publicity, so that potential customers unknowingly walked into the arms of the merchant. Before I wrote a related article "Guo Ye-ye: Network occasion marketing breakthrough traditional Marketing Barrier", more detailed talk about the occasion marketing approach. Occasion marketing techniques, which some of the Guo Ye-ye summarized summed up a few, are personal profile, hope for everyone useful.

Search Engine paid ads:

Occasion Marketing is the current popular way of advertising, the most effective when the search engine paid marketing. such as Baidu promotion, Google's AdWords and other large, extensive search engine advertising. The reason is very simple, if Baidu promote such advertising no effect, is not successful Baidu and Google such a network giant. Search engine paid Marketing in occasion marketing the biggest advantage is that the accurate grasp of occasion keyword, at any time can pay attention to the promotion of the situation, and reasonable control of the promotion period. For example, 11 holiday is coming, there are many businesses will be "11 gifts" "11 tourism" as a keyword to pay for the promotion, when the potential customers to carry out Baidu search, commercial ads naturally present in front of potential customers, the effect can be imagined; when 11, the key words, save the promotion cost. Search engine pay advertising the only advantage is the money, the rich businessmen always explain the marketing of big flowers and silver, small businesses have to be deterred.

Web Portal Paid Advertising:

Portal Advertising for occasion marketing, help is also very large, netizens have their own habits of the site, according to the products to promote the selection of the right portal to invest money, hanging ads, is a very good choice. "11 long holiday" driven not only tourism, "hotel reservation" is also a very popular keyword. Go out to play, first of all to solve the problem of accommodation, so the business to those hotel reservations on the site to carry out advertising, the effect will be very good. Advertising, pay attention to is accurate, or a day good hundreds of, thousands of or even tens of thousands of advertising costs are not thrown into the water. The other is occasion marketing ideas, Guo Ye-ye that any occasion marketing success means, is because before the careful strategy. Portal advertising, this point is particularly important!

Celebrity Occasion Marketing:

Celebrity is also very important, I go to Hubei Baidu Company to work every day is riding, so it is easy to pay attention to the bus body advertising, now body advertising, wine, tea, moon cakes, tourist attractions, advertising began to increase, and there are many ads are celebrities do ads, such as gorgeous moon cakes is to please Emil endorsement, But this traditional media advertising is not easy to control the start and end of the launch.

So on the internet there is a way to rely on the celebrity to occasion marketing, thinking expand, with the help of celebrity marketing, to rob Celebrity blog article one or two floor advertising, has been a kind of old-fashioned means, there is the idea of trying to have a dialogue with celebrities although the effect is not very obvious, Unless the merchant has the same fame as Sister Feng.

Now business, not necessarily rely on celebrities to occasion marketing, but also to use other brands for their own marketing. For example, some time ago Guo Ye-ye with a soy milk company signed the Baidu Promotion contract, the merchant for a soya-bean milk to join the company, at that time in Hubei has had several customers to do soy milk to join very famous, so Guo Ye-ye suggested that the business can take occasion marketing means, in the potential customers search for names of those famous businesses, If you can show your own brand advertising, there will be a better effect, but not expensive. The merchant did it, and it was quite helpful. Of course, this does not have to rely on Baidu promotion, and other similar promotional methods can be achieved. Here Guo Ye-ye just to introduce a way of thinking!

This kind of power marketing is equivalent to their own in a very famous supermarket opened a shop, supermarkets make a lot of money, their own canteen to earn a penny, mutual interference, enjoyable.

Soft Wen Occasion Marketing

Soft Wen occasion marketing, and the above several methods are not comparable, soft Wen is the above several occasion marketing means have to apply to. Whether it is Baidu promotion, celebrity benefits, portal pay, must rely on the strength of the soft text. A good soft wen, is not to see advertising traces, unknowingly in the ads implanted into the customer's mind. Good soft wen, the influence is huge. In particular, after the reprint, will have no effect. The use of soft wen occasion marketing, need very powerful writers, if their writing is not enough, spend a little money original one is also very good.

Occasion Marketing Network Promotion Way a lot of successful businesses can not only rely on a network to promote the way to marketing, is generally a variety of network marketing methods to synthesize, derived from the most suitable for the merchant's own marketing tools. The above Guo Ye-ye is only a small part of the network promotion methods, more methods, we can explore their own. This article by http://e.baidusa.com original, grassroots website Super Big Alliance Q Group: 119423618, welcome everybody to join! Reprint please keep this link.