Guo Ye-ye: Analyzing the communication skills between the sales person and the customer in the network marketing

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This month's business is not good, even if the site is so close to the front, there are not a few customers to find me to trade. This is good, there is time to learn more Baidu to promote training materials. Baidu recently launched sales training materials, really very good, for the network marketing people, after learning can also be in the network marketing to obtain a small progress, at least can become a communication barrier-free marketing staff. Some time ago wrote a few, are on the analysis of Baidu to promote the latest sales methods of articles, such as: Guo Ye-ye: Baidu to promote network marketing and business classification needs analysis, this article has put the Baidu marketing main Line speak very clearly. Today this article, Guo Ye-ye is going to share with you Baidu marketing planning in the classification of customers to determine, focus on through the target customer classification, the use of customer psychology to find a conversation breakthrough, increase the probability of successful network marketing cooperation. The purpose of this article is to share online marketing experience.

In the network marketing process, the most important link is to communicate with customers. To determine the type of customer, to seize the customer's psychology, customers want to, on the customer's request, in the shortest possible time to trigger the network marketing target product interest is very important. Therefore, the determination of customer type is the first step in network marketing communication.

Baidu sales skills in the process, the customer classification, the following will be described in detail. This kind of technique can also be applied through the means of instant tool communication, but it is difficult to judge the real intention of the client if the Instant tool is not voice, so Guo Ye-ye thinks such communication is more suitable for voice communication.

First Class Customers:

Customer Analysis: Such customers to do things readily, decided decisively, to seek truth from facts and the ultimate goal as the center. The customer speaks quickly, the volume is larger, and the tone changes are not obvious. Such customers may make it difficult for marketers to demonstrate authority. They tend to speak rather than listen and hate wasting time. They want to have a competitive advantage on the network, yearning for the first feeling. Power, status, prestige and prestige all have a great impact on them, and that's where they are interested.

Sales personnel Countermeasures: in the network marketing communication, the direct introduction of their products. Focus the product advantage on the location they are interested in, concise, prepared, organized communication topics oriented to successful cooperation for the purpose. Do not repeat, communication without purpose, too much attention to detail, the biggest taboo is with such emotional exchanges.

Type II Customers:

Customer Analysis: This kind of customer communication ability is particularly strong, very talkative. Approachable and easy to communicate with. Customers like emotional, good mood, successful cooperation probability, as far as possible to avoid the peak time with such customers, because the customer will not be able to talk to the sales staff. Such customers, speech quickly, volume is also relatively large, tonal cadence, sales staff in the communication will often hear hearty laughter, the atmosphere grasp more harmonious. Customers will be enthusiastic, friendly, often put forward their own views, often on the sales staff respond quickly, and sometimes with the sales staff joked. This kind of customer pursues is recognized by others, longs to become the object of attention.

Sales personnel countermeasures: When communicating with this kind of customer, need the salesman to have enough understanding to the product, can through to the knowledge of product, the quick passion communicates with the customer. Emphasis on the rapid positioning of customer types, so that customers feel that the sales staff humorous, and in the communication process, to interact with customers often, ask the customer's views, and a lot of positive customer profile. However, when dealing with this kind of customer, marketers should remember not to focus too much on marketing products and work, to maintain enthusiasm, not too cold.

Category III Customers:

Customer Analysis: This kind of customer to do anything is slow, very calm, very friendly to the sales staff, in the cooperative decision-making will be a protracted war. With the customer in the communication, the customer speed is slow, the volume is not large, the tone will also have a certain change, but it will not be obvious. Customer response is slow, for the sales staff, is very good listener, if the sales staff familiar with product knowledge, can easily guide customers into decision-making. Communication with such customers can be accompanied by personal relationships, personal feelings, to establish pedestrian degrees, good faith cooperation is important to them. They do not resist sales change, as long as the way is stable, will choose.

Sales Personnel Countermeasures:

Communicate with such customers, do not rush to communicate with the need for a gentle, sincere. Reasonable communication, step-by-step understanding of customers, to give customers the feeling of easy-going and generous. Avoid serious business, and do not give each other too much pressure, do not have any names under the customer index or restrictions.

Fourth class Customer:

Customer Analysis: Such customers in the communication with the salesperson will not be very friendly, words are very few, give people feel more withdrawn, and the decision is very slow. This kind of customer speaks slowly, the voice is not big, the tone also has no change, when the salesperson communicates with this kind of customer, will have the feeling of talking to oneself. Customers do not like to cooperate with sales staff, do not like to talk, do not express their views, will let the sales staff confused. But once they are interested in the sales target, they need to be accurate, methodical, and successful, so to speak, to pursue perfection;

Sales Personnel Countermeasures:

Negotiating with such customers can slow the process down without worrying too much. Provide detailed, accurate, and systematic data support for products to be sold to customers. Communicate with customers need to be organized, do not rush, do not be too casual. In particular, to help customers decide the intention, do not express their intentions too clearly, do not impose their wishes to the customer. Because this kind of customer is very sensitive. Persuasion is the best choice.

The above is the network marketing encountered four types of customer analysis and countermeasures, Guo Ye-ye to share here. Also attached to my blog, http://e.baidusa.com, Hubei Baidu Promotion hotline: 15927488838,QQ:38838360. Reprint please keep this link.