Guohanyao: How to effectively implement goal management?

1. Set goals

(1) Establish the basis: according to the business strategic objectives, the company's annual overall management objectives.

For example, cosmetic cosmetics enterprises are still disorderly competition, management level is relatively low, therefore, we mainly analyze the prohibition of national laws and regulations and restrictive provisions, grasp the market consumption hotspots, trends and new scientific and technological viewpoints, according to the past business history of the formation of resources, Team and management advantages and disadvantages to develop. Management mainly refers to the system of supporting service operation, such as management system, authorization authority, management process and management form.

(2) Target classification: According to different criteria, there are different classifications. With the combination of three types of objectives, first, according to the role of different business objectives and management objectives, such as business objectives include sales, expenses, profit margins and other indicators, management objectives include customer retention rate, new product development plan completion rate, safety accident control times, etc., according to the management level is divided into corporate goals, departmental goals and personal goals Third, according to the objectivity of the evaluation method is divided into quantitative goals and qualitative objectives, such as quantitative objectives include sales, production, qualitative objectives include system building, team building and work attitude. These goals often have a cross section, such as the company's annual sales are business objectives, corporate goals, quantitative objectives, but also objective; the improvement of human resources system is the management goal, departmental goal, qualitative goal, and subjective index. Therefore, according to the maturity of the development of enterprises to choose the right feasible and effective target.

(3) Consistent communication. Setting goals can be done either from the top down or from the bottom up, and can be combined in two ways. and to fully communicate and achieve consistency. The general manager of the company to all staff to preach the company's strategic objectives, to the department manager or key staff to explain the important business objectives and management objectives, the boss and subordinates to face-to-face communication, to confirm the personal goals of subordinate staff. (Text/Guohanyao)

2, the decomposition of the target

The company's overall objectives are broken down into departmental goals, and departmental goals are broken down into individual goals and quantified as economic indicators and management indicators. According to the company's current situation, can be in the marketing department, production departments, procurement departments to implement the full target management, other logistics support departments to implement the Department-level goal management. Set up the target network of the enterprise, form the target system, display the target information of each department through the target system, just like looking at the map, anyone who sees the target network will know what the work goal is, and which department to support when encountering the problem.

3, the implementation of the goal.

Always check and monitor the implementation and completion of the target in the implementation process. If the deviation, timely from the resource allocation, team ability and management system to find out the reasons, timely supplement or strengthen.

4, information feedback processing.

Before the assessment, there is a very important problem in the implementation of the target control process, there will be some unpredictable problems. For example: The goal was set at the beginning of the year, if there is a sudden event, then the goals set at the beginning can not be achieved. Therefore, in the assessment, according to the actual situation of the goal of timely adjustment and feedback.

5, check the implementation of the results and rewards and punishments.

According to the set of indicators, standards for the assessment of the objectives, according to the results of the goal and quality and the department, individual rewards and punishments linked, and even with personal promotion. Wen/Guohanyao

Author Introduction: Guohanyao is a practical marketing management experts, the most valuable dealer training experts, growth-oriented business brand management experts, "Sales and Marketing" magazine first marketing team experts, senior orders training experts, gold sales trainers, senior shop Director training experts, hands-on training instructor. A number of growth-oriented enterprises brand marketing consultants, as Brand enterprises, management consulting agencies, brand marketing planning agency professional managers 13 years, has a wealth of marketing management experience. The current nine-Chau peer brand marketing planning organization leader, Henkel International School of Management MBA invited Professor, Shanghai Lian Shuo Management organization Senior lecturer, Shenzhen Poly Chenghua Enterprise Special lecturer, ANDA brand marketing consultant? Terminal Management College Dean, your company brand marketing consultant? Marketing college dean, Xiamen game Management Agency special experts, Nanchang a good teacher in the classroom invited core experts, China President Training Network gold medal lecturer, Amoy class network signing lecturer, joint Business network signing lecturer, "winner of the Forum" distinguished experts.