Han Zhi: "Network marketing needs to be exhaustive"

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Because of work, few recently have leisure time to sit down to write something, recently came to consult more and more friends, most of them exposed the same problem.

As more and more small and medium-sized enterprises began to fully apply the network marketing, the emerging problems are endless.

How do small and medium-sized enterprises develop network marketing under limited resources?

Why is network marketing difficult to achieve results?

How to build a complete network marketing system to realize the strategic vision of enterprise shift?

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This kind of problem has been common, even some repeatedly tried network marketing but the effect is not satisfactory to the enterprise will ask: "What is the network marketing?" What is the effect of online marketing? In the face of these problems, we can not understand their mood, network marketing step-by-step, interlocking, it is certainly difficult to implement. But more worthy of our business thinking is "Do we do a good job in the network marketing every detail?"

For the Enterprise Network Marketing No template can be found, the need to combine their own situation, which undoubtedly to the enterprise to increase the implementation of network marketing difficulty, that is

"Innovation with practical economic significance" many enterprises in the network Marketing blind innovation, leading to neglect the significance of marketing itself. For example, "event marketing" and "Community marketing", most enterprises need to use the Third-party platform resources to carry out. This requires creating eye-catching events, activities or topics. In the case of limited enterprise resources, the company's ability to control such marketing effect is limited, if the pursuit of attracting users of the eyeball to the enterprise itself marketing is accompanied by risk factors.

Valentino all year round shouting big bleed, big price, wrong marketing innovation makes the brand image again from the consumer's mind rebound becomes more difficult.

"Network marketing needs to have a more accurate customer base to support" precision marketing is easier said than done, how to judge and obtain accurate customers? This requires the enterprise to establish a sound user information acquisition mechanism and guidance mechanism, and then from the selection of High-quality customers as marketing objects. From the user's surface needs to gradually dig deeply, using reasonable user guidance, user experience and other means to achieve the deep access to user information.

"To meet the needs of users piecemeal" such user needs can be directly facing the demand for products, but also to the needs of the transformation of product requirements, such as corporate brand image, qualification, reputation, product advantages, services, after-sale and so on this series of user concerns. It is not difficult for any enterprise to show this, but it takes some skill to make it acceptable to the user.

Many companies that have had contact with "better performance in online marketing" say to show the brand image, products, services and so is not difficult, there is a website, do the media advertising can achieve enterprise display and product display this link, no doubt this is the most direct and essential part of the enterprise display itself. But with the user fragmented, deep-seated demand development, enterprises just do these not enough. If you need to meet this kind of user needs, enterprises need to use the interactive characteristics of network marketing, through the user----enterprise----The interactive marketing between users to achieve a deep-seated brand display, value transfer. Show more convincing, more believable, this is the traditional form of advertising can not be compared.

Network Marketing If you want to really play the effect of the need for all aspects of cooperation, such as "Resource integration and Utilization", "Integrated marketing strategy under the network", "Enterprise internal management and marketing cooperation" and so on, but also includes some of our common network marketing means of selective use and coordination, such as: email marketing, Blog marketing, event marketing, activity marketing, Community marketing, SEO and so on all aspects of the auxiliary can finally realize the value of network marketing. Here due to the time relationship is not the elaboration, tel:13163313523, qq:10261606. Here is the contact method, welcome to discuss the common exchange.

In short, network marketing needs to be comprehensive to achieve value for the enterprise.