Many netizens "drive crazy" network window to the end of the day, the state authorities began to "move knives" rectification. According to media reports, recently, the National Network letter Office According to the public report, on the dissemination of pornographic vulgar and false rumors information of the Thunder Bomb window service to take the shutdown measures. Network Letter Office related responsible Person said, the Thunder Bomb window service spreads pornographic vulgar and false rumor information, especially "Information" column related problem especially centralism, the influence is very bad.
Data show that the network window has basically covered the Web site, web games and players, including the vast majority of Internet products, online information dissemination and advertising to promote an important way. According to incomplete statistics, the Chinese netizens commonly used software, there are pop-up advertising behavior software up to 1221, of which the number of popup ads per day more than 1000 times the software nearly 500.
In fact, comb can be found, in addition to the network window, video ads, Spam and other online advertising in daily life can be said to be common. Each person in life, more or less will have dealings with some of them, and may be because of these ads have been troubled. Then China Daily Chinese network for you to list 10 kinds of "driving crazy users" of the network advertising marketing methods.
Because the Network Bomb window to the Netizen has the compulsion, only passively accepts, therefore this form is widely used by many network companies, has the increasingly flood trend.
1. Network window
According to incomplete statistics, the Chinese netizens commonly used software, there are pop-up advertising behavior software up to 1221, of which the number of popup ads per day more than 1000 times the software nearly 500. Industry insiders said that, because the network window to the user has a mandatory, netizens can not choose, only passively accepted, so this form is widely used by many network companies, there is an increasingly rampant trend, especially mobile phone app also appears more and more window. From this point of view, the network window of the advertising method is indeed "driven crazy" users of the first killer.
Internet users receive more spam every week than spam, which in some ways causes huge problems for netizens and makes the advertising model "extremely crazy". Super long video ads make users headache.
2. AD Mail
With the increasing popularity of e-mail use, e-mail advertising has become the most widely used form of online advertising. e-mail advertising has the characteristics of strong pertinence, low cost, simplicity, quick response, high coverage, and unlimited advertising content. But those unsolicited spam messages can easily be resented by users. The survey found that Internet users received an average of 6.5 emails a week (excluding spam) and received 6.9 spam messages.
Super long video ads make users headache.
3. Video advertising
In the user's hurry to see a video, you need to wait 60 seconds, which is good, 90 seconds, 120 seconds such "wayward" also have, ah? Video buffering failed? Sorry, you need to watch 120 seconds of advertising!
Such ads are usually disguised as interest rate calculations, questionnaires, and other forms to trick users into being fooled.
4. Ads that look like content
On a Web page, the ads typically appear in two locations (one is the banner below the top of the page and the display bar on the right side of the page), often disguised as interest-rate calculations, questionnaires, or links that match the content of the Web page, enticing users to click or participate in the interaction. In this case, the user found himself "cheated" when the crazy nature self-evident.
An animated advertisement on a Web page (such as a woman in a picture) is attractive at first glance, because these ads are often the only elements of the page that are moving.
5. Animated Ads
An animated advertisement on a Web page (such as a woman in a picture) is attractive at first glance, because these ads are often the only elements of the page that are moving. But these ads are often low-quality and may reduce the credibility of the site. If users frequently encounter such an animation "impact", want to not be driven mad is also difficult.
6. Implanted advertising
"Transformers" series of movies so that the global audience really appreciate the power of implanted ads, in fact, embedded ads in the network everywhere, as long as you look carefully, back to find news reports, video clips are everywhere. The so-called implantation advertisement, refers to the product and its service representative audio-visual brand symbol into the film or the stage product one kind of advertisement way, leaves the audience quite the impression, achieves the marketing goal. According to statistics, in the aggressively of this year's "Change 4", the enterprise implanted advertising reached nearly 20, more than three times times the previous one. This makes many "fans" feel worried, the next episode of the Transformers will become "Megatron Shu X Milk dispute."
This kind of advertisement mode lets the user's normal browsing be disturbed, the feeling that is driven crazy is also often lingering in the heart.
7. Automatic extended half-page advertising
This half-page advertisement is located in the upper part of the page content, often open to cover the content, and ask the visitor to close themselves. This kind of advertisement mode lets the user's normal browsing be disturbed, the feeling that is driven crazy is also often lingering in the heart.
The popularity of micro-letters, so many people's circle of friends has become the advertising "hardest hit".
8. Micro-Letter Advertising
The mobile internet age, along with the popularity of micro-letters, many people's circle of friends has become the advertising "hardest hit". Originally for sharing life intravenous drip, to understand the dynamic design of friends, but now become a wholesale, purchasing "King" platform, let people upset unceasingly.
Want to check the data on the search engine, searchable results are all ads, really useful content few.
9. Search Engine Advertising
Want to check the data on the search engine, the results of the search is all advertising, the real useful content is not a few, such a feeling for many users are not unfamiliar, with the helplessness and the nature of the crazy do not need to say more.
A unlock mobile phone screen, see display push send notice, "be driven mad" helpless immediately poured into the heart.
10. Mobile Phone Top Push notice
Many people's mobile phones on weekdays, seemingly busy, but in fact, the phone is installed in a variety of tools, app sent by the push notification of harassment. A unlock mobile phone screen, see display push send notice, "be driven mad" helpless immediately poured into the heart.