Help you conquer the problem of low return on email marketing investment

Source: Internet
Author: User
Keywords Mail Marketing

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According to MarketingSherpa's 2013-year mail marketing benchmark report, the return on investment from email marketing is 119%. This data shows that email marketing is a marketing way for businesses and really a high return on investment. Yesterday I shared it. This paper analyzes how to do the mail marketing, and makes a simple analysis on the basic work of the mail marketing. Mastering those steps is just to do the most basic mail marketing work, really want to improve the mail marketing of the betting rate of return needs to be a higher level of things, need to study from the depths of email marketing, but also to join the amazing creative inspiration, create a creative and efficient e-mail marketing activities. This is to do the mail marketing worker's problem is also needs to break through the place.

1. Increase mail innovation, create happiness for users

No matter what marketing needs to user experience as the core, mail marketing and create happiness for users to combine, so that users in the joy of using a brand, which is to give users the highest experience. I do not two palletizing machine http://www.fujiyusoki.com.hk/mail marketing, marketing products is our focus, but we also take the user experience degree as the core. In the mail template construction, add some innovative things, so that users unknowingly become we do not two palletizing machine products fans.

2, to be mail marketing like first love

According to the Mail marketing service organization shows that the mail marketing through the search period, the acquaintance period, the love period, the stable period four periods. No matter what the period, we have to wait for the mail marketing such as First love, this is to maintain mutual goodwill, interest in the best period. It takes enthusiasm to do one thing well. In the Internet, almost everyone has an e-mail address, in the absence of people have QQ mailbox, which constitutes its unique Eid. I do not two palletizing machine mail marketing, embrace the enthusiasm of the first love and different Eid from exploratory contact to in-depth understanding, interactive communication, and then inseparable from each other. This is also our way to retain users.

We do not two palletizing machine mail marketing in the design, creative aspects are very prominent, our designers create a lot of drift-mail template, so that users immersed in it, become our loyal users.

3, with the help of users to spread Word-of-mouth

Mail marketing not only can sell products, is a good way to buckle the enterprise. The recipient of the Mail does not have an interest relationship with our two palletizing machines and our real users. We send out the message to spread our products on the formation of the enterprise Word-of-mouth transmission path. All we have to do is how to get the mail to be transmitted voluntarily for us. Only the mail design is attractive, the mail receiver feels good to help us spread.

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