Hospital Network Marketing: A case of optimization analysis of a hospital website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Analysis site: Nanjing New era Gynecology Hospital website: http://www.39baby.com

The site is a private hospital in Nanjing website, get the site, I first from the keyword analysis.

Because it is a private hospital, infertility as the main treatment direction, so I basically determined the general direction of the key words. "Nanjing Infertility Hospital" "Nanjing Infertility" "Nanjing infertility Treatment" such a number of regional words will be the first optimization of the object, but also can be a relatively short period of time, so that customers see the effect faster. But only to do these words is not enough, through the Baidu Index can be seen, these words may be a very small number of searches, the index has no data. (here to remind, Baidu Index can only as a general reference, we must not too believe.) In many data, Baidu Index is very inaccurate! After further analysis, it can be seen that "infertility hospital infertility specialist Hospital" two words in Baidu has a lot of search volume, and can be estimated to have a good target customer volume. But the two-word competition is also more intense, Baidu has tens of millions of search volume, about 5 to the left of the bid promotion. I see, "Infertility Specialist Hospital" than "infertility Hospital" competition is smaller, but the commercial value is quite, so I decided to "infertility specialist Hospital" as a follow-up optimization of the main keyword, because there is greater certainty. Through the above analysis in combination with Chinese word writing title description in order to achieve the best optimization results. The finished product is as follows:

<title> Jiangsu Nanjing Infertility Specialist Hospital _ Nanjing Infertility Treatment Hospital _ Nanjing New Era Gynecological Hospital </title>, <meta name= "keywords" content= "infertility specialist hospital, infertility Hospital, Nanjing Infertility Treatment "/>, <meta name=" description "content=" Nanjing New Era Gynecology Hospital is the most professional infertility hospital in Nanjing, has a wealth of infertility treatment experience, is your choice of infertility Hospital is the best choice. Enquiry Hotline: 025-52261777 "/>

The specific analysis process next time has the opportunity to do the detailed introduction.

For target word optimization, after the title description is written, it can be said that 50% of the optimization has been completed.

Home page structure In this case, do not need too much optimization, but the homepage of the Web page HTML tag writing has a very big problem, is the misuse of H1 tags. H1 tags can appear only once on the entire page, and for H2, H3, and so on. The H1 tag of the home page, usually used to emphasize the main keyword, used properly, can be a big bonus for the word right.

Next, I use some techniques to enhance the density and match of several keywords. These can add points to the rankings.

To do such a keyword, such optimization is almost enough. The next thing I think we all know. is to update about 5 articles every day, to do a certain amount of outside the chain (including links, posts, blogs, etc.), need to remind, do friends chain, anchor text is best not to repeat the same word, so easy to be punished by Baidu.

This article is purely personal work experience, for reference only, the wrong place also please Haihan! This article copyright to all of the plains, leaving the Exchange qq:404794248, welcome everyone to communicate with me, common progress!