Houqingrong on marketing method of E-book promotion

At present, the domestic academia and the community initially identified as: "Electronic books on behalf of people read the digital publication, thus differentiating from the paper as the carrier of the traditional publications, E-books are using computer technology will be a certain text, pictures, sounds, images and other information, recorded in a digital way in light, electricity, magnetic media equipment, Read, copy, and transmit with the aid of a specific device. ”

It is composed of three elements: ( 1 E-book content, it is mainly produced in a special format, can be distributed in the wired or wireless network of books, generally by specialized websites organized. (2) ebook reader, it includes desktop PC, personal handheld http://www.aliyun.com/zixun/aggregation/18284.html "> Digital Equipment (PDA), specialized electronic equipment, such as" Hanlin ebook. " (3) Reading software for e-books, such as Adobe's Acrobatreader, Glassbook Company's Glassbook, Microsoft's Microsoftreader, and Super star's S sreader. As can be seen, whether it is the content of e-books, reading equipment, e-book reading software, and even online publishing are branded as the title of E-books.

The main format of E-books are PDF, EXE, CHM, UMD, PDG, JAR, PDB, TXT, BRM and so on, many popular mobile devices are currently supporting their reading format. Handset Terminal Common E-book format for UMD, JAR, txt these three kinds. E-Book is a portable handheld electronic device, designed for reading books, it has large-screen LCD, built-in Internet chips, can easily buy and download digital books from the internet, and have large capacity of memory can store a large number of digital information, one can store about 30 of traditional books information, Specially designed liquid crystal display technology can allow people to read books for a long time.

e-Book portable, easy to use, high-capacity features are very suitable for modern life, digital copyright trade and the development of Internet technology, so that users of e-books can be cheaper to purchase more convenient books, for the popularity of E-books laid a foundation. Will e-books really bring new ways of reading in the Internet age, and can it really replace the traditional way of reading? Now the domestic PDA product is rich, according to the function roughly divides into three kinds: one is to study primarily, there are a variety of English-Chinese translation, dictionaries, such as good, fast and easy to pass, etc., the second is mainly business games, have Notepad, calendar, exchange rate, stock market, send and receive mail, games and other functions, such as business, managers, celebrities and so on; Three is a handheld computer. , wireless Internet access, windons CE operating system ...

Reasonable use of e-book promotion can quickly improve visibility, open the consumer group market. The ebook itself is humanized, living, convenient more convenient and easier for the public to accept, Houqingrong to talk about the advantages and steps of E-book promotion:

I. E-book Convenience

Make txt text ebook, the user can store to the handset, can view the browsing at any time.

II. Electronic Book Preservation

Relative to the computer, the current mobile phone virus transmission is not popular, relative to the computer is relatively safe, with mobile phones, memory cards more convenient for the long-term preservation of e-books.

Iii. e-Book Reading

E-Book is a stand-alone file line, can be disconnected from the network, offline reading.

Iv. Electronic Book Communication

e-book transmission is very convenient, like file packaging, you can transfer software, chat tools, e-mail and other ways to quickly reach any corner of the world, I have received a Falun Gong in the mail brochure, it seems even they know reasonable use of network marketing Ah, the network is everywhere.

e-Book Practical

The practicality of e-books is generally to conserve resources, do not have to go wrong, can be circulated free, like Tong, understand, Feng Yingjian and so on promotion strategy one of the important point is to use e-book promotion, to improve visibility and authority, access to industry recognition, SEO industry Seoer-zac can also start a book, wait and see.