How brands use Facebook timeline pages for marketing

For months, there have been reminders of http://www.aliyun.com/zixun/aggregation/6278.html "> Advertisers: Facebook is about to make big changes." So far, this is not the first time Facebook has changed, but this is definitely a big change-the new brand timeline (Timeline).

Many companies have taken the time to design their Facebook pages because all Facebook pages will be converted to new formats on March 30. Of course, the social network is doing its best to ease the excesses of its billions of users. Each Facebook personal page can be connected to view the virtual timeline template. Facebook even spared no pains to create useful videos for users.

Although social media users undoubtedly find this conversion to be very pleasing, it is not as simple for brand makers. Each element of the new pattern represents a promotional opportunity, and if they want to stand out from their peers, they must be very familiar with these elements. To make a significant impact on consumers, the following are some quick essentials for the Facebook timeline design for brands:

1, the timeline cover. To keep up with the current trend of highlighting images (such as Pinterest), the Facebook timeline launches a cover photo that is different from a personal picture in the middle of a branded page. Brand makers can view it as a social media billboard that cannot be missed. From a business point of view, the best use of this billboard is not to advertise the brand, but to promote it in a fast and timely manner.

Online publisher Stylecaster, for example, has launched a distinctive display activity, "50 of the most fashionable New Yorkers," which converts pictures of its web site to its Facebook timeline page, so the cover picture reflects not only the brand but also the brand's real-time updates. In fact, the brand's cover picture can be used for many things, including new product packaging, white papers, brand participation in the conference, the current consumer competition awards. Keep in mind that the strict presentation principle requires the brand to avoid any call to action, contact information, price or purchase information.

2. Enterprise milestones. One of the biggest changes in brand Facebook's timeline is the visual narrative of the corporate history that is set up in the milestone (milestones) Facebook page. This feature allows brand makers to add and describe major events that are critical to the growth of the business, from the date of the first product to the first listing of the company's stock.

Some brands have found some creative ways to play the role of promoting this function. The fast food chain brand Subway invites consumers to review photos, menus, and past advertising campaigns in vintage restaurants, where you will find the Jared Spokesperson and brand icon Fogle in the men's Health magazine in 2000 for the first time in the public eye. In addition to the old marketing campaign, brands can gain additional benefits through this feature, taking advantage of the popularity of old and new products, highlighting the brand-related philanthropic activities that consumers may miss and their links to brands. If you make good use of the milestone features of the brand timeline, it can be valuable even if you first join Facebook or Twitter to build a brand social media platform.

3, Facebook Ads. In addition to these features, Facebook has adopted a slightly modified, specific timeline ad model. The core of this model is the new way to develop Facebook ads-not to write specific ad text for each ad, but to put it in the form of a timeline post. In other words, editing and advertising will become one thing. The brand will have the ability to convert the most interactive article into advertising, essentially two of the content published. This means that what consumers want to see in your Facebook ads will be up to them. More importantly, it also means that your ad will be great ... As long as your timeline content is also good.

In addition, it is noteworthy that the new reach generator advertising products. This will guarantee that the brand will be able to release Facebook content to 75% of fans, a significant increase from the current 16% percentage.

While Facebook does require all users to adopt the new format of the timeline, this does not cause users to resent it. If you can continue to develop this product that can meet both consumer and brand needs, the social brand will maintain a virtuous circle.

(Original starting on March 29, 2012, compiled: Zeng Cui)