How can we make better use of email marketing?

In the rapid development of information and E-commerce in the society, traditional marketing means has been more and more can not meet the development needs of enterprises, especially in the communication of the country and expand overseas markets, the traditional way of marketing inevitably stretched. To break the traditional marketing mode and find effective new marketing means has become one of the development centers of all kinds of enterprises.

At this time the mail marketing by virtue of its superior long-distance communication ability, convenient operation mode, low cost input high rate of return, etc., has become the current information and E-commerce high-speed development of the society business work indispensable communication tools, but also become an important "platform" for information exchange between enterprises and enterprises.

The establishment of an excellent email marketing system (EDM) is an ongoing optimization process. If you have chosen an excellent ESP (email marketing service provider), such as Shanghai billion technology, esp to help you send a licensed marketing email, it is very easy to do. But how to continuously optimize every aspect of mail marketing? How to segment customer base? How to track the behavior of users, and according to user behavior to improve the product purchase process? How to improve the conversion rate of customers in every link of mail marketing? The truth is hidden in the mail marketing Data report.

In-depth analysis of EDM marketing data can help enterprises to obtain a large number of sales leads and valuable information. The regular e-mail marketing platform provides the following statistical items: Total number of send, number of success/rate, hard back/rate, soft back/rate, invalid number/rate, number of errors/rate, number of HTML open/rate, Total hits/rate, link hits/rate, forwarding user's mailbox, forwarding target mailbox, transaction number/rate, reply person/rate, Open user geographic information, and so on.

Does this data make it clear how users behave? Why did the user click on the recommended items that were not included in the email? Why does the user register after 5 times of mail promotion? All these problems require a clear understanding of the depth of data mining.

But at present in China, the role of mail marketing is far from being effectively played, and its role is far from comparable with developed countries. As we have always thought, the frequency of sending emails is a matter of great concern to email marketers. Many network shops are also often happy to the potential consumers to send daily special selling, fashion, a few discount, package and other preferential messages, a day even can send dozens of, these emails are often by mass mail software to complete.

So what can be better use of mail marketing? Below the red shirt net make want to our website as an example to introduce the following its method. Our site to better improve the frequency of mail delivery problem, taking a courageous step forward, we first informed our email subscribers that in the next few weeks we would have increased the frequency of sending emails, but only increased those weeks and then returned to normal.

In this way, the mail subscribers to our mail sent after the frequency of psychological preparation, although a few weeks after the frequency of sending mail more, but the effect is not as bad as everyone thought! and is unexpectedly good. At the same time, we in order to better do mail marketing work, and always pay attention to solve the following problems:

First. What kind of value our emails can bring to our users. How do we make sure that the mail arrives in the customer's Inbox and not into the trash?

Second, what is the goal of email marketing? How do we work with other marketing methods to get the best results?

Third, how can we get more effective users of the e-mail address? How can we make the email we send to each other.

Four, how to write the title of the message should be more attractive to readers, can be both easy to understand, and ingenuity. How to use other resources such as video, animation and so on to make our title more vivid.

How can we better satisfy the recipient's affection? In what way can you understand the needs of the users? How our emails meet these needs and interests.

These are the issues we have to consider. I think as long as we solve the problem, we will not be far from success. What are the determinants of our success?

In fact, it is very simple, the frequency of the message is how much, mainly depends on the recipient's psychological expectations, if it is in their psychological expectations, then are reasonable, otherwise, it is likely to arouse the user's disgust.

According to the latest statistics, as of 2012, the number of users can reach 580 million. In the first half of 2009, the scale of China's Internet users has reached 338 million, the national personal online shopping sales reached 200 billion yuan, is still maintaining a rapid growth momentum. The rapid development of e-commerce, there will be more and more enterprises to join the tide of e-mail marketing. And in the face of such market trends, enterprise Mailbox service providers will continue to improve their own, the new, for the market to provide better performance of the mailbox products, to help enterprises in the electronic commerce development tide occupies a strong position.

Through my personal example, I want to tell you a conclusion that is, as long as you tell the recipient when the message will be sent, how long it will be sent, frequency changes, and so on, so that they have a psychological preparation, so that when you timely increase the frequency of the mail, you received the effect is far from the thought of so bad.

I think the main we increase the transparency of mail marketing, then the difficulty of the mail development is greatly beneficial, and finally this article starting from the Red Shirt net earn forum: http://www.hihhh.cn/, reprint please keep the connection source.