How celebrities use social networks to make fans ' money

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They ropes into big-name shops, lavish, and love the size of the process--the most important part of their social media "Sun" and "show". When it comes to social media, they love Instagram much more than microblogs, because the former is more "textured", regardless of photo effects or user groups. However, the most important thing is that they have an online shop, not long, claiming that "I have a big original and no difference" style will appear in the shop, snapping and their social media fans are highly coincident.

The story is not finished here. Buyers/fans have an astonishing cloning effect: take pictures like them (Ureteroscope of course includes "big names" from them), "Sun" and "show" the same seemingly "quality" of life: wardrobe, pose, scenes, atmosphere ... Copy them all.

She's your VIP, but she "stole" your design with no mercy; she spends money on you, turns around and makes you use a bottom to make a bowl full of--for big-name, this is a unique paradox in our time.

As for consumers, a few years ago common, eat three months bubble noodles to a lv bag of small white-collar, must be very envious of today in social media often "Hermès" alongside the young girl. The real goods of austerity, can bring a person's vanity and security, in the social media halo added to the fake before the defeat easily.

The consumption privilege of a particular class or minority group is rooted in the luxury of materials, crafts, and design ... All this seems to be the strongest foundation in the world, in fact, is weathering and delamination. What has happened to make the world of big stars more "flat" every day?

In the 70 's, many Western scholars were keen on the "after" to name the social formation (such as postmodern society, post-industrial society, etc.), the French Jean Baudria but a new one, insight into the relationship between people and things, the nature of demand changes, put forward the concept of "consumer society". In Baudrillard's theory, consumers no longer need to use specific objects or individual use value, but instead pursue the meaning (and significance) of goods. He himself has intuitively used examples: people buy washing machines and other living things not only as a tool to use, more importantly, "as a comfort and superior factors such as playing".

From the kind of demand to the meaning of the demand, seemingly just a small step, but let the relationship between people and things, especially the significance of things to people took a reversal of the day-like transition. At this point, things become a symbol, "to highlight you, or let you join as the ideal of the group, or refer to a higher status group to get rid of this group." "And when a big name becomes a symbol, who will care whether it is easy to extravagantly or austerity to eat three months bubble noodles?" is "only once a lifetime" or "a lifetime to buy only once"? Similarly, some ordinary office workers in owning a famous car, would rather drive for half an hour to find free parking spots, also do not want to spend a few yuan to stop the car. But does it matter? What is important, and how it affects others, seems to be the result of "you have a big brand".

Since the big names have evolved into symbols, to this point, true or false is no longer meaningful. Just as the bill becomes the representative of the general equivalent, there will be people to investigate, the real general equivalent of the sheep or salt it? Out of the material, craft, design, and only as a halo exists luxury symbol, everyone can have. At the beginning of this article, the fans buy the use of Internet Reds "" plus the imitation goods, they think that close to the celebrity life so that self hypnosis anesthesia, is a more appropriate example.

and owning fakes can still be as vanity and security as the real thing, and that's another topic. Our time, is a "as long as you want, you can" become a celebrity celebrity era, which social media is not. Fakes are naturally unlikely to help people have the courage and confidence to flaunt in a serious social situation, but through the virtual platform, technical landscaping, the atmosphere of the heavy construction, obviously is a person, or even passers-by, but has been "sun" has been "show", at least, in your fan group you have been a star and celebrities. It sounds like "a lie repeats itself 1000 times and becomes the truth"? Don't forget, the beginning of the top of the network without pressure of the Internet reds, shop shopkeepers, at first it was so started, all the costumes and props, and now follow the imitation of their small fans no difference.

When the threshold is gone, the world of big names becomes "flat", and the beneficiaries are not just the Reds and shopkeepers who "look up and copy down" to celebrities ' lives. Their copy object--a part of the real celebrity class--also takes the opportunity to develop a new world: making fans money.

In the traditional concept of the public, the "high society" is a great trait is not to worry about food and clothing, no labor, there is no "out to make money" such toiled posture. But the world is easy to move, this is a fear of clothing kam night of the Times. Shu has written "the biggest use of money is not to make us more prominent, but should use it to make us more than ordinary people, and then Incognito," in today's seemingly inconceivable. And the concept of "high society" is quietly changing, split into the pyramid of the real old money, and the foundation is not deep, unstable status of the new Jin account two parts, the latter whether out of ambition or "flower no Hundred Days red" of the sense of hardship, all need to borrow the media further gold, enlarge visibility and open up wealth. Look at the American reality show "New York's wife" in the occasional cosmetic, bankruptcy, selling luxury gossip of the small rich family grandmother, is simply this part of the "nouveau riche" the most flexible representative-is also the most exciting fan money group.

What are the strategies that celebrities use to make money from their fans? Liu Jiuti, a well-known media person who is also a frequent guest of choice in New York's celebrity Circle, has summed up: first of all, their choices are usually made in the field of fashion or beauty brand. Because these people are selling personal taste, so only the most can map the so-called quality of life to pick out the most easily let fans identify, worship. Then, the most important point is that, while these celebrities themselves can enjoy the most extravagant clothing and jewellery, they usually sell only "extravagantly". This is not only because the real top luxury design threshold is very high, not this part of the people can hold live, more crucially, the buyers of top luxury goods are basically already living in the upper echelons of the pyramid, and why the lower grades of new money to do the brand from RTHK? So, lower your posture, It makes sense to use practical fashion to win over fans who like to keep up with the Joneses and try to Zijinjie in the social circle.

Still passable celebrities are fans of the eyeball and purse so keen, it is no wonder that the network reds, shopkeepers look for the path of gold, so as the symbol of the "big" play more and more familiar with the flow, and even inferior.