How did I make the public number 50,000 fans in half a year?

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The name of "1" public platform is related to the localization of micro-signals.

First, I added the top 20 public numbers about entrepreneurship, studying their names and positioning.

Second, enter the "entrepreneurial" in Baidu 2 words, found in the top 8, are all 28 business opportunities such sites. Such a site's traffic is quite high, basic over million. I found that these sites of entrepreneurship, the basic words are small entrepreneurial, self-made, college students and so on.

Third, I have all the entrepreneurial related words to Baidu Check Baidu Index, I found that the word Entrepreneurial project is the most, there are more than 8,000, on average, more than 8,000 people daily search "entrepreneurial project" the word. The second is the college students start a business, and then the small business.

Considering the college students this group is not my target crowd, I chose the "Entrepreneurial project" and "small this entrepreneurial" combination of these two words: "Small this entrepreneurial project Daquan."

The fourth thing, I went to Taobao to find a dedicated micro-letter certification store. Because I do not have a small business site, so must find a third party to help authenticate. After paying 300 yuan, it was registered.

"2" How to attract subscriptions, that is, drainage.

I have no time, energy to do original. So, I focused on 20 competitors on entrepreneurship, and subscribed to the marketing and other aspects of the subscription number.

Read a large number of articles every day, mainly to see the title, interested in more points to see, the collection to stay for standby. At the beginning of a day, of course, this article must be fine. If there is no fine words, to the volume of victory, 3 to 4 per day. Content, like nuclear weapons, can help you go farther, and by sharing, you can bring in more subscribers.

Another drainage channel is, I also operated a personal blog, blog name is called "micro-credit marketing ping." Why do you have to do such a blog. The public number is a platform for future commercialization, and I want to build a more professional marketing talent on my personal blog. In this way, the future may bring me a very large hidden assets. I strive to produce a relatively good original article, cast to some high flow of the site, for their own blog, micro-trust public platform to do some drainage. If one of your articles is put on the home page, the flow and influence are unpredictable.

The second reason for blogging is that blogs are still a goldmine, especially in Baidu. According to my personal experience, you send some original articles, the effect is very good, it shows that Baidu's friendly to the blog. At present, my blog is not a lot of clicks, probably more than 300 people click. The conversion to my public subscriber population is about 5%, and more than 10 or more than 20 people pay attention to my public number every day. Next, my goal is to increase the number of clicks to 8000, so that you can calculate, 5% conversion rate is quite considerable.

All come to see my blog, the general is more interested in micro-credit marketing, I will generally give some induction, such as attention to the public number, to send micro-letter successful marketing Daquan and so on.

"3" The public number of natural rankings brings dividends.

We search the public number "small business" or "entrepreneurial project", I was ranked first or second. This ranking brings me the flow of natural growth.

Aware of this problem, I found that my public number in the entrepreneurial aspect of the ranking of about 37. I thought, how to put the rankings ahead. I came up with a fan and bought 5,000 fans on Taobao.

The first day I brushed 500 fans, I saw my ranking rise the next day. Compared to my injury, on the 9th day, Tencent gave me a warning that I was suspected of dusting and sealed my public platform for 7 days. At that time, I have more than 30,000 fans, at that time was very hurt, after all, hard to do, and then never dared to touch the bottom line of Tencent.

I concluded that the ranking of the rules, the first should be the daily growth of fans; second, there is no certification of the public number, third, your interaction with the fan index, the interactive rate includes the reading rate of the article, sharing rate and so on, as well as the number of interacting with your fans, number. I personally think that the data statistics of the micro-credit public platform provide a support for Tencent to determine the activity of your public number.

Now, search "entrepreneurship", my ranking is more and more in the future, has been ranked more than 40, has been in the back off. Therefore, the post-entrants still have advantages, especially those large sites, after the diversion is easy to move forward.

"4" My personal micro-signal.

Personal micro-signal, is to promote your personal image of the main position. I am after the new year, think of to do personal public number, now has more than 2000 friends.

Why turn into a personal friend? Because the public platform is like a cold robot, but the individual is a living person.

The year Eve, I gave everybody to push such a micro-letter, thanked everybody to give own support, the top 100 is to have the red envelope, on this day added 1000 friends. In fact, I only sent 1 yuan to each person, spent 100 yuan.

How to make good use of your circle of friends, I now have a few principles: do not share more than 3 per day, to prevent objectionable; friends circle the best, is the form of graphic combination; it is best to match some tall pictures, such as today and Ma Yun Eat, tomorrow and Ma teng glasses, hehe, Of course, more ordinary people like us can also set up their own personal image, such as today's participation in the "Victoria Club" circle.

For the public platform to share a particularly good article, I will again in my circle of friends, hoping to bring some more drainage.

"5" about commercialization.

For now, I've sold 3 of things on my public platform. Last December, I did a little research on my own.

At that time, I was surrounded by a spicy hot friend, I would like to ask you to give a recruit. If you have any kind of demand, you can also ask me for help, just send your questions and public number on it. As a result, I received more than 3,000 replies. I find that most of them are small businesses. I analysis found that the basic investment is 5 to 80,000, are to open a mala shop, tea shop, investment in a fried chicken row, similar to the level of more.

Later, a "stall for the million-monthly business cheats" product attracted me, the price is not high, the content is very rich, including more than 4,000 industries golden, more than 4,000 projects Ah, more than 4,000 kinds of snacks to do ah, including a variety of video, a total of more than 10 T, the complete set of information, I was photographed down.

After I copied it directly, I put it on the public platform and sold it, and now I've sold more than 300 people. The price is 9 yuan. In fact, 9 yuan, for many people simply do not have to think, even if buy back no use, will not hit my sign, and then sold about 2700 yuan.

The second attempt, I aimed at the micro-credit marketing cheats. Because this is a lot of people are concerned about, in my case, even if I already have more than 30,000 fans, I will still go to this class, but in fact, dry goods very little. If there is such a cheat, I think it would be okay for me to spend 1000 yuan, because it will bring you higher profits.

I find that my fans are also very concerned about this aspect, often ask me, how do you do, how to attract so many fans, you now make money?

Later, I introduced a set of micro-credit marketing information, the volume is very large, many T, the rhetoric is very complete. After I bought it, I didn't sell it directly, but I did a warm-up first.

At that time, I said to my fans, I now rely on this micro-trust public platform income of 4000 yuan, people want to know how to do. If you want to know, reply to a "look forward" ...

As a result, there are a lot of people who respond to expectations. I am particularly happy with the continuous hunger marketing for 7 days. Later, I decided to try and set the price at 399 yuan. I actually want to go through this and try it out, because the previous 9 pieces don't mean anything, and I want to try this once.

Later, there were not a lot of turnover, and 9 people bought the data.

As a result, this attempt brought me a lot of negative evaluation, many people think I want to give them free to share, did not expect to charge 399 yuan, many people feel very collapse.

This time, I realized that this kind of virtual products are difficult to sell repeatedly, but also remind me to do the future of the physical electrical business. Because at that time, I saw the sale of salted duck, one months have sold hundreds of thousands of yuan, selling fruit is also a monthly income of tens of thousands of yuan, very tempting me. So, I decided to try to be a real electrical trader.

But what to sell? The product has become a problem for me.

Before selling, I think, the product should have several attributes: 1, the product value is higher; 2, the difference is more obvious, it is difficult to buy in other places, 3, can repeat consumption.

At that time I thought of native products, then I thought of my hometown of Jiangxi Taihe black eggs. This may be a better product.

Because Taihe eggs and a lot of varieties, I want to do a more unique brand. Later, there were 10 or so orders.

The project is still being tried.