How do I optimize a Web site with keywords?

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  Search engines use the relevance of keywords to determine the order of the pages. For example, if someone searches for " butterbeans ", then a title is " The Butterbean Bazaar " with more than 10 words in it "  butterbeans  "Web pages may be ranked at the top of the search results, while those that have only one or two times"  butterbeans  "are arranged in a later place; , and it's in the back of the line; web sites for words like " beanless " do not appear in search results at all. Each search engine has its own formula for arranging search results, and they are kept as confidential. But the basic rule is that the more times a page appears in a keyword, the more relevant the page is to the keyword, and the more the page is positioned in the search results. In addition, the title of the page, the keyword in the chapter title, more relevant.  &NBSP

knows this rule, many "smart people" on their web page, a lot of " mp3 ", " free " and other popular words. Some articles have introduced such as "Invisible Text", "hidden keyword" and so on to improve the   rankings of cheating skills, these tricks are a large number of even crazy use, so that search engine to greatly discount the effect. Obviously, if everyone does this, the search engine will become useless sooner or later. One day, maybe no matter what you search for, you will always get a pornographic site. So, the search engine launched a fight against cheating. As long as they suspect that you are intentionally "making" keywords, you may cancel your registration. For example, now many search engines do not accept the use of "invisible text" site registration.   

In fact, the use of "keywords" is like a "double-edged sword", on the one hand, in order to make the site in the search engine rankings, your page should contain as many keywords, but on the other hand, once excessive, you may face the risk of cancellation of registration. So, as we said before, registering with a search engine is not the first priority. The real key, in addition to the site itself to have good content, product or service and design effect, is to make your Web page and search engine friendly, frankly speaking, a proper use of keywords, the second to avoid "offensive" search engine, do not use those easy to let it "misunderstanding" design techniques, such as framework and some dynamic web registration.  &NBSP

So, how to use the keyis the word appropriate?  &NBSP

Find all the words (keywords) that people might use when they search for your site, and string them up as much as possible, and write a short description of your site.　　For example, if you want to sell  butterbeans  (cotton beans), and you have listed the following keywords:  
 butterbeans 
 beans 
　　 LIMA BEANS&NBSP
 biscuits 
 southern cooking  

You can write this description:   

 we sell butterbeans and lima beans, which  TASTE GREAT WITH BISCUITS AND OTHER SOUTHERN&NBSP

Cooking. free butterbean recipes and a butterbean discussion forum  . " &NBSP

Note how to combine important keywords (in fact, your list of keywords may be longer, you can string them together), how to use the most important one (such as  butterbeans ) two times. However, this description should read like a normal sentence, not just a list of keywords.  &NBSP

This web site description will be used in several places, so it is worthwhile to talk some energy and write it well. When you register with a search engine, you need to fill out a description of the site, and when people search for your site, this description will appear, so try to make the most of it and attract people to browse your site, but don't simply use exaggerated words. In addition, the site description (or modify it) should also be placed in the  TITLE  tag.  &NBSP

 TITLE  tags are located in the  HEAD  section of the  HTML  Web page. When a surfer browses a webpage, its content appears at the top of the browser. If someone saves your site to the bookmark ( Netscape ) or Favorites ( IE ), title  will be the bookmark name or the "Favorites" name.  TITLE  tags should begin with the official name of your site and include a brief description of the site. For example:   

 < TITLE>The Butterbean Bazaar - We sell  Butterbeans and lima beans, and offer free butterbean recipes and &NBSP;A&NBSP;BUTTERBEAN&NBSP

DISCUSSION&NBSP;FORUM.<&NBSP;/TITLE>&NBSP;&NBSP

Do not place a list of keywords in  TITLE , which does more harm than good. Don't put long, useless content, such as " Welcome to the Web Site ," there, which is simply a waste of network resources. &NBSP;&NBSP

 HEAD  Part There are two tags: meta description  and  META  that are important for web site promotion keywords  tag. Some (but not all) search engines use the content of these tags to determine the ranking of your site. The rules for  META DEscriptION  tags are basically the same as those for  TITLE . and  META KEYWORDS  tag, is a list of keywords, note that there are too many words here, there is no benefit, because most experts believe that the search engine for this only limited search. Therefore, it is valuable to pick out the keywords that people really use. Most people believe that these keywords should be lowercase and separated by commas or spaces. &NBSP;&NBSP the keywords on the

Web page are most important. But don't be happy--it must be plain, readable text, the kind that puts a bunch of keywords on a Web page, cheating, and will not be registered. You can make the most important keywords appear on the page one or two times, of course, can also be placed in the page title, article title.