How do we do SEO marketing in the face of the new algorithm 2013

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Content for the king, outside the chain for the emperor, this is the truth of SEO unchanged.

When we discuss SEO search engine optimization, usually involves a lot of specific skills, is the so-called SEO technology, but often ignore the core content of search engine rankings, that is valuable information, useful to the searcher content.

Search engine for Webmaster no obligation for you to bring traffic, through search engines to search for visitors is the search engine needs to focus on customers, search engines are for their services.

For example, if you want to improve the flow of your site, and do not want to spend money on the search engine to do promotion, so want to find an online SEO search engine optimization company. If an SEO company provides a lot of content on SEO technology, provided the case of his service, while the other company only provides contact information, the Company manager speech, homepage, about us and so on. Which one would you believe as a demand person?

On the search engine's point of view, your company's products and services no matter how strong, no significance, search engines are high-quality content to solve the search engine customers have problems.

What are the benefits of high quality content?

First, the search engine to say these content is the customer needs, then also they need.

Second, with a large number of high-quality content, search engines to customers in their hearts to establish trust in the company.

Third, with a large number of high-quality content, other webmaster will actively link to your site.

So we optimize a site when the main is not to see keyword density, tags, or the site is not good-looking, the first heavy content.

China time May 23, Matt Cutts on his blog announced that Google Penguin 2.0 has been online, opened a new round of algorithm updates, different language sites affected by the proportion of different English 2.3% query keywords are affected. Although only 2.3% of the keywords are affected, but as SEO webmaster or feel the obvious difference, and we are concerned about the main commercial relatively strong keyword, namely Money keywords, the high degree of optimization, the greater the impact.

Searchmetrics has counted their surveillance data within 24 hours, listing 25 of the most affected sites:

Analysis of the chain structure of the webs, we will find that their external chain mainly has the following problems:

1, Commercial Money keywords for anchor text outside the chain is too high, rather than the site name or brand name for anchor text, such as reeds.com, to reeds anchor text outside the chain, and to diamond rings business Word anchor text link up to 80%.

2,follow link ratio is too high, under normal circumstances of the chain are a certain proportion of nofollow.

3, text links and blog links are too high, and the lack of pictures, videos and other links to the source, people have to suspect that these links are to their own link to buy.

3, link increase speed too fast, especially the recent link increase speed.

4, the outside chain strength is high, not the link source website Trust degree. It is well known that many of the sites are selling links PR values are high, but to enter the site to see nothing substantial valuable content.

5, outside the link to the site inside the proportion of the page is too high, this and we know the contrary, as the SEO webmaster knows the chain to diversify, may be too much.

6, by the station K through 301 jump to the new station, resulting in the new station was punished.

7, a large number of links from the purchase and sale of links to the site, these sites were blacklisted by Google, their site was jointly punished.

8, a lot of content is not related to the site links.

9, a large number of websites from hacked sites, especially malware.

Google in June and released for news soft text advertising hit news, many British news stations PR value directly from 4~5 down to 0, traffic reduced by more than 50%. Baidu Green Basket Algorithm 2.0 also posted a corporate crackdown on news software, so in the current situation how do we do the outside chain?

The first thing to consider is the quality of these links, rather a small number, but must be high quality. Generally there are only three types of high-quality links:

1, from categories such as Yahoo directory and dmoz Open directory.

2, the News class website link, but is not deliberately created the news.

3, from the authoritative site of the business links, each industry has some authoritative sites, such as local government websites, industry associations of the website, the club's website. These authoritative sites may be linked to its members, its local businesses, and so on.

The above high-quality links have a common feature, the link is selected and reviewed by people, and not by other webmaster submitted automatically generated. These three high-quality links have one thing in common, that is, human editors.

Naturally the best of all, especially these high-quality links are not easy to get. I think the best way is to constantly add content, so that high-quality content to bring the most natural, the highest quality of the chain, is called No recruit wins have strokes, but often these duration is relatively long, are calculated by the time period. And it's impossible for our corporate bosses to wait that long. So how are we going to bring traffic to a new station?

I think in 2 ways:

1, from the SEM search engine promotion, see this article "Baidu Phoenix Nest promotion how to budget"

2,seo aspect, I think the Baidu Green Basket 2.0 and the Google Penguin 2.0 are in the fight, but we still can operate, please see this article "Baidu Green Basket 2.0 release How we should choose to publish soft Wen"

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