How do you improve your marketing spending in 2015?

The "Wait-and-wait" model doesn't make your business much better in 2015. In fact, 50% of companies plan to raise marketing costs in 2015. So what do you do?

If you don't have a budget for a top marketing team, then some of the best tools can make your marketing even better. To help you achieve this goal, here are the 2015 Essential 15 tools that you can start with.

1. Buzzsumo

58% of business-to-business marketers will increase their content marketing budgets in 2015. To keep your money in place, you can use Buzzsumo to study what the audience really wants to see. Just type in any keyword or link in the Buzzsumo and you'll get a detailed description of the topic in the past.

2. Mention

Want to track customer reviews of companies and competitors? Mention can help you track keywords and brand names in real time, and you will never miss any communication with existing and potential customers.

3. Autosend

You can use Autosend if you want to communicate with every visitor on the site yourself. Autosend can help you automatically send personalized, targeted emails and text messages to visitors based on their behavior. So you can send a personal message to a customer at any time when they log on to the site, order, or even look at a problem on the FAQ page.

4. Ducksboard

It's a hassle to track how many people are joining your mailing list, booking a service, and buying a product every day without the right tools. Ducksboard is a tool that enables you to integrate all reports into a single presentation, making it easy for you to focus on important data for daily service.

5. Referralsnip

A 2014 study showed that 85% of small businesses accumulate customers through Word-of-mouth. If you don't want to miss out on these new businesses, you can use tools like Referralsnip to build your referral plan in a minute. You just need to type in some company information and create some text, and existing customers will be able to bring you new customers online.

6. Oktopost

Managing corporate Social-media accounts is not necessarily a difficult task. With tools like Oktopost, you can easily do one-stop content sharing, dialogue management, and activity monitoring.

7. Picreel

People's access to the site doesn't mean they're going to do real business. In fact, the Bounce Exchange report shows that 96% of visitors never look back. This is why using tools such as Picreel to optimize your site, Picreel can help you retain visitors with a user-backed exit option.

8. VWO

VWO is a A/b test tool that can help you identify what works on the page and which are not valid. You can use VWO to test which is the best title, page design, or copy of the site for your visitors ' feedback.

9. Tropical

What do tools like helpdesk, mail marketing software, and customer management have in common? Customer data. If you want to put all the data together and each customer and its activities have a timeline, use tropical.

Socedo

Want to find and adapt to the trends on Twitter? You can choose Socedo. Just enter a keyword, tag, or any other search criteria, and the result will be a list. Socedo even can help you find the most popular tweets, you can release information, so that the exchange.

Canva

Well, you're not a graphics whiz, but that doesn't mean you can't use Canva to make fine marketing posters in a few minutes, Canva can help you with the production of social media pictures and presentation materials, and it's free. You can use the templates above, store online, and even work to access your photo gallery.

Ope.nr

Any links you share in social media, Ope.nr can help you set up a call to action. Anyone who reads your share will be taken directly to your homepage.

Uberflip

Instead of losing a visitor, use Uberflip to share a content planner on your site. With the help of Uberflip, you can turn visitors into customers by hiding action calls in the content.

FullContact

Marketing is all about building personal relationships. But without a lot of relevant data, it's not easy. FullContact can help you, you can just provide each customer's real name, photo and social media homepage link. Once someone registers on your site, you can view all of the information about that person and build a lasting relationship.

Person

Customer roles can help you launch targeted marketing campaigns. But who will help you create these customer roles? person! It can help you visualize a customer's role through a clear list of customer gender, preferences, behavior, and goals. You can also share your newly created customer roles on person, which is good for sharing between teams and other marketers.