How does the community website operate to let the user return a visit?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

We are in the operation of the site, there will always be such a problem: in our registered members of the growing, at the same time, which inactive users are also growing, and even a lot of users just signed up after a login has never visited, how can users continue to visit?

In fact, there are many reasons for the user did not return a visit, the following is my work in the process of finishing several points:

A website revision.

I refer to the site is a relatively large revision of the revision, like a Xiang restaurant after the renovation into a Sichuan taste of the concept, before the people who love to eat Hunan nature will not come again. A stable site occurs in this situation, although not much, but sometimes user habits, change a little bit will have a great impact.

Non-related activities for flushing flow.

This cause of the user did not return to the proportion of the relatively large proportion, this kind of activity temporary sucks very helpful, the user for some kind of interest may register a lot of false account number, for example what canvassing, vote, and so on, but the activity is over, the website has a lot of rubbish data, let alone return a visit.

Three sites do not give users a sense of home.

For example, you go to a restaurant to eat, although you are in many choices to go into a family, but no one to greet, give you the feeling is love to not come, this hotel's customers do not have a person you know to say hello to you, let you very unfamiliar.

Four content update issues.

I always think that whether the portal site or community-type site, content is still very important, Sina if the first page or the day before yesterday's news, you will visit? content to update, the pattern is also more, I now eat at noon Fast food restaurant I can not stand, always so a few dishes, I am tired of eating, for the site, the truth is the same.

Five and the user's communication is not smooth.

Do not expect users to remember your site, these days, even if your wine again incense, also want to yell. The website has the good content, the good function on-line, but the user does not know by itself, but many times, these information website also does not have the very good transmission to the user.

In view of the above reasons, I think we can solve these problems, I do not dare to say that will be effective immediately, at least to solve part of the problem, I hope you can add in the comments.

A website revision.

For the site revision needs to be gradual, do a good transition, even if the site to make a move, do not easily give up before the old users, many Web site revision will retain the original old page as a transition.

II Do related activities.

Do not for traffic and do some of the site theme and not related to the site can be abandoned to follow some of the principles, this is only short-term benefits, in the long run, no advantage.

Three gives the user the feeling of being at home.

--in product design, there should be a welcome panel, which can include the last logon time, the information to be processed, the latest news of friends, which is better done in some social networks. To the user's feeling is: the site every time and I related things, user login, as if into their own booking box, what menu, tea is ready;

--On the content push, to the user related content, to guide the user to start the next action. For a long time, the user may not be familiar with the site, the first to show users and users before the habit, experience related content, or the site some new features introduced to guide users to quickly adapt.

Four content updates.

This requires an effective content strategy, and for that, you can view some of my previous content.

Five tools to build and communicate with users.

-By mail. This is the site and users the best communication channels, but Ningquewulan, to choose the right one.

1. Regular selection of content, the production of newsletter, here I feel good to do sometimes optical network (mtime) "Time Weekly", the recent blockbuster and the popular film information integration, regularly sent to the user, to tell the truth, every time I go to the time network from the mail to click on the past;

2. Send some email content to the user based on previous behavior. For example, the Amazon will focus on the books you bought before, send you an invitation to write comments on the books you have purchased before, this is more than vancl more frequent advertising promotional mail to come to more goodwill;

3. Based on your friends on the website. This kind of mail is used more in social network, for example, I often receive a white society, such as, your friend So-and-so invited you to his family's luxury fish pond fishing, and so on mail content, but this frequency too Gao will make users disgusted, but I think Yeeyan sent "you published article has a new message." Be kind;

-Through social media. A lot of websites in some social media, such as watercress, Facebook, set up a company page or group, which is also a good channel of communication between the site and users, through these channels to the site of some content and notice released. You want to build a community, not just on your own website, you need to build your own community on other social networks.

-Leverage the client. This is the most familiar is the QQ pop-up news, a day of time to the user pop-up one or two news, when you found this pop-up window frequency is high, it should be QQ in the time of the Red KPI.

Seven finally, to apply a sentence in The godfather of the movie, "give the User a reason for a return visit that he cannot refuse"

I have to find things every day, so I have to go to Google;

I have to check my emails every day, so I have to go to Gmail;

I have to go to the watercress every day to see if there is no one to my bean mail, so I have to be on the watercress; (I found that I am now on the watercress is to see the Bean Mail, Strange.) )

I have to understand state affairs every day, so I have to go to NetEase;

Every day I want to see if there is anyone on Twitter follow me, i "Turn over the wall" also want to return a visit.