How does the traditional enterprise combine Consumer-to-consumer platform to do network marketing?

With the development of the Internet tide, more and more traditional enterprises are actively looking for opportunities to embrace the internet, but the struggle to find a suitable entry point. Empty city and a lot of business owners in the process of chatting also deeply understand the troubles of the owners, so ready to write a series of articles, so that enterprises know how to combine the major platform to do network marketing, to help enterprises accurately and quickly find a breakthrough point, as soon as possible to enter the Internet! Today first from the simple beginning, how to combine Consumer-to-consumer platform to do network marketing?

Consumer-to-consumer The original definition is personal to individuals, but with the continuous development, now Consumer-to-consumer platform is not a personal entrepreneur's paradise, but became the enterprise's distribution platform, so the enterprise to seize this opportunity, with a strong capital and sufficient supply quickly occupy the platform.

First, the concrete operation form

1. Proprietary SHOP:

First of all, enterprises should choose the Consumer-to-consumer platform, analyze the target Consumer-to-consumer platform's people flow, influence, average price of similar products, entry threshold and other factors. Then analyze the enterprise to operate the product in the target Consumer-to-consumer platform on the approximate number of competitors, whether the advantages are obvious, the advantages of enterprises have what, thus planning the enterprise in the shop sales of product categories and prices.

After the establishment of the platform, set up by customer service, art, planning and other personnel composed of professional shop management team, and then registered shop for decoration, sales of its own products, cooperative products, agent products. In the sales process, can use the Consumer-to-consumer platform of people flow into the store to form sales, is the need for marketing team work, test marketing team ability. After Consumer-to-consumer obtains the result, can expand the distribution channel through the brand radiation.

2. On behalf of the Operation shop

Traditional enterprises to form a professional Consumer-to-consumer marketing team, is also very difficult, especially in the two or three-line city E-commerce talent is extremely scarce, and enterprises do not have such a budget to keep this only do not know when the team can be profitable. At this time, many small and medium-sized sellers in Consumer-to-consumer open shop after the failure, are back to become migrant workers. There are a number of perennial online part-time for Consumer-to-consumer shop students, freelancers, Consumer-to-consumer platform sales, service, maintenance, decoration, logistics is very clear. They gradually formed a professional on behalf of the operation of the company or team, through the off-site service for the enterprise to provide online shop on behalf of the operation of services.

Enterprises only need to prepare products, do a good job in design, development, production, packaging, logistics and so on, on behalf of the Operation team will be responsible for all the Consumer-to-consumer platform. Some influential and in the Consumer-to-consumer platform has unique resources of the generation of operations team, even in the judgment of the product has a strong market potential, can not charge a service fee, only to receive sales share of the way to cooperate with the enterprise. This provides a good service and opportunity for enterprise Consumer-to-consumer distribution.

Second, note the main points

1.C2C Open the threshold of the shop are different, enterprises should be based on product characteristics and strength of the choice of sales platform.

2. There are no restrictions on the number of open shops in Consumer-to-consumer platform, enterprises in the days of the cat opened the mall, while Taobao has several C stores, is also a very common market behavior. But the enterprise must have very familiar with the Consumer-to-consumer platform function, the sale process, the management Rule professional team, only then achieves the continuous sale the effect. There is no specialized Consumer-to-consumer operations team can find professional operators on behalf of the operation of the company shop.

3.C2C official group purchase or promotional activities, because of the platform to promote the coordination and the authoritative impact of the site, can create huge sales and benefits. For example, Taobao's "poly-cost" activities because of its prominent position, the price advantage is obvious, participate in the activities of the products almost all break through thousands of pieces, become the explosion, is the owner to create the best weapon of the explosion, but also the owner of the marketing position. A common storage box in the store sales in only about 40, and participated in a good deal, sales broke through 2000.

4. The product's picture fine degree must deal with the rigorous strict, not only must show the product the overall situation, the detail. Also to highlight the characteristics of the product, the use of instructions, the use of display and so on, do more and the whole. Sometimes the reason consumers place orders is simply because one of the pictures resonates.

5. Clothing, bags, footwear, eyes and other commodities must have a foil product advantages of the model to show. In order to save money, use the staff, relatives and friends to replace the product model. Professional models of product display will produce a strong affinity, unprofessional models tend to play the opposite effect.

6. Under normal circumstances, the platform will have forums, messages, replies, mail and other free marketing tools, enterprises to save the cost of promotion, as far as possible use of free tools. But must understand the effect of free tools will not be satisfactory in the short term, and a variety of free tools must be used in conjunction with the long-term maintenance of special personnel.

7. The promotion of shops and products is not limited to the Consumer-to-consumer platform, can be repeated on the internet and other media brand propaganda, the flow into the store.

8. The price is set to compare the price of the similar products on Taobao, Pat and other Consumer-to-consumer website, and not to refer to the sales price under the previous line. But the price should not be too big, otherwise it is very easy to hurt the offline entity shop.

9. Taobao, Pat and so on the website not only has the enterprise, the electronic commerce company, the factory, but also has the specialized marketing company, even has the foreign brand proxy, is still the strong stronger, the Sheng is more prosperous. If the traditional enterprises and entrepreneurs can not quickly expand sales, stable income, will be the strength of enterprises to squeeze consumer-to-consumer door. Although the competition is extremely fierce, but most shopkeepers ignore the importance of brand marketing, that they open only a Taobao shop, not independent of the mall, brand marketing meaningless. In fact, there is no brand image of Taobao shop is still struggling to start, sales suddenly high and low, very unstable.

Iii. Comparative analysis

Enterprises to enter the Internet pros and cons, this since not many words, but in the end what are the advantages, which disadvantages? Empty city In this analysis, I hope you will carefully consider.

Advantages: Enterprises can freely allocate products and prices, and according to market feedback to change the sales strategy, is to reduce the cost of enterprises to carry out network marketing, expand market revenue hope. Sales process is also the enterprise to understand market data, survey product Direction Feedback window. There are research and development, design, production capacity of the enterprise, the price is the largest competitive point of Consumer-to-consumer platform, enterprises as long as the advantages of resources, you can through huge discounts and special products to improve the viscosity of the network name.

Disadvantage: homogeneous homogeneous products more often fall into the price war. From millions of online shop to stand out in the market occupies a place, the promotion of the cost of gradually improve. When the enterprise to create a certain explosion products, will soon appear a large number of counterfeit or imitation, and the price is cheaper, network name difficult to distinguish between true and false, thus marketing enterprise sales. Consumer-to-consumer tools and value-added services are more, if there is no good platform management skills and strategies, it is easy to spend money on poor results channels. In this way, even if the cost of promotion, it is difficult to increase sales.